Using AI Studio

What is AI Studio?

AI Studio (part of Data Studio) is Similarweb's conversational AI platform that transforms how you access digital intelligence. Instead of navigating dashboards and building reports, you simply ask questions in natural language and receive comprehensive insights instantly.

AI Studio turns every user into an expert analyst. All you need is a question.

Where to Find AI Studio

From the Similarweb Platform:

1. Log in to your Similarweb account
2. Look for the "Data Studio" icon in the solution switcher navigation menu
3. Click to launch AI Studio 

Direct Access:

AI Studio can also be accessed directly at https://data-studio.similarweb.com/

First Steps

When you first open AI Studio, you'll see:

1. Chat window to start a new conversation
2. Mode selector for Deep Research in the chat window and AI Dashboards in the main navigation menu
3. Quick access prompts under the chat window, to start with the recommended prompts
4. Recent conversations at the bottom (if you have any)

Your first use:

We recommend starting a chat and asking a simple question as your first step:

• "How does [your domain] compare to [competitor] in traffic?"
• "What are the top keywords driving traffic to [competitor]?"
• "Give me an overview of the [your industry] market"

AI Studio will respond instantly and maintain context for follow-up questions.

Understanding the Three Modes 

AI Studio offers three distinct modes, each optimized for different types of analysis:

Quick Comparison

*To learn more about Similarweb 4.0 go here. Scroll down to “Credits and Pricing” for 3.0 packages pricing

Available Datasets 

AI Studio has access to Similarweb's complete digital intelligence infrastructure:

Web Traffic Data

• Coverage: 100+ million websites tracked globally
• Metrics: Visits, unique visitors, page views, engagement metrics, bounce rate, pages per visit, average visit duration
• Granularity: Daily, weekly, monthly
• History: Up to 37 months of historical data
• Geography: Worldwide and 200+ countries

Keyword & Search Data

• Coverage: 6+ billion keywords across search engines
• Metrics: Search volume, keyword rankings, organic vs. paid traffic, keyword gaps, branded vs. non-branded
• Features: SERP features tracking, keyword opportunity analysis
• Search Engines: Google, Bing, and others

App Intelligence

• Coverage: 4+ million apps (iOS and Android)
• Metrics: Downloads, daily active users (DAU), engagement, rankings
• Stores: Apple App Store, Google Play Store
• Cross-platform: Unified web + app analysis available

Company & Market Data

• Coverage: 20+ million companies
• Features: Company hierarchies, ownership mapping, corporate structure
• Ticker Mapping: 60K+ stock tickers across 144 exchanges mapped to 300K+ domains
• Industry Classification: 26M+ websites mapped into sector/vertical/offering taxonomy

Ecommerce & Retail Intelligence

• Coverage: 660+ million SKUs across major marketplaces
• Platforms: Amazon, eBay, and other major retailers
• Metrics: Product performance, category trends, brand analysis

Audience & Demographics

• Metrics: Age, gender, interests, geographic distribution
• Analysis: Audience overlap, cross-visitation, loyalty metrics
• Segments: Behavioral and demographic segmentation

Marketing Channels

• Channels: Organic search, paid search, social media, display ads, referrals, direct, email
• Metrics: Channel mix, traffic share by source, paid spend estimates
• Social Platforms: Traffic from Facebook, Instagram, LinkedIn, Twitter, TikTok, and more

Gen AI & LLM Data (coming soon)

• Platforms: ChatGPT, Perplexity, Claude, and other AI platforms
• Metrics: AI referral traffic, brand visibility on AI platforms
• Emerging: First-to-market AI attribution capabilities

Chat Mode: Complete Guide 

Overview

Chat is where most AI Studio interactions begin. It's designed for quick questions, exploration, and iterative analysis. Chat maintains conversational context, allowing you to refine questions and explore deeper based on what you learn.

How Chat Works

1. Ask Your Question

Type your question in natural language. Be as specific or broad as you want:

"How does nike.com compare to adidas.com in traffic?"

2. Receive Instant Answer

AI Studio analyzes relevant datasets and provides a comprehensive response in seconds, typically including:

• Direct answer to your question
• Supporting data and metrics
• Context and insights
• Visual elements (tables, comparisons) when helpful

3. Ask Follow-up Questions

Chat remembers the context of your conversation:

You: "What about their mobile traffic specifically?"

AI Studio: [provides mobile breakdown, understanding you're still talking about Nike vs Adidas]

Conversational Context

Chat maintains context throughout your conversation. You don't need to repeat the same information over and over.

Chat Best Practices

Be Conversational

Write questions as you would ask a colleague:

• ✅ "How is Spotify doing compared to Apple Music?"
• ❌ "traffic.comparison(spotify.com, music.apple.com)"

Provide Context When Needed

Help AI Studio understand your intent:

• ✅ "Compare Shopify and WooCommerce for e-commerce platform traffic"
• ✅ "Show me SaaS companies in the marketing automation space"

Use Follow-ups Strategically

Build on previous answers and check the recommended follow-up questions AI Studio provides.

Deep Research mode

Overview

Deep Research produces comprehensive, consultant-grade reports that synthesize multiple data sources into structured analysis. What used to require hours of manual work and multiple platform queries now happens automatically in minutes (2-5 minutes depending on complexity).

How Deep Research Works

1. Initiate Deep Research

You can start Deep Research in two ways:

Option A: Start from Deep Research Mode

• Select "Deep Research" from the mode toggle
• Enter your question
• Run the prompt

Option B: Upgrade from Chat

• During a Chat, AI Studio will display an option to move to “Deep Research” at the bottom of the chat
• Select “Deep Research” 
• Your Chat context carries over

2. Research parameters

When you run a deep research prompt, AI Studio will ask you questions to better define the parameters of your research. These can include questions about date range, competitor scope, and other questions that are relevant to your research.

3. Review Structured Output

Deep Research reports include:

Executive Summary

• Key findings at a glance
• Strategic implications
• Recommended actions

Detailed Analysis

• Organized by topic/theme
• Supporting data and metrics
• Visualizations (charts, tables, comparisons)
• Trend identification

Data Tables

• Structured data views
• Exportable formats
• Sortable columns

Insights & Recommendations

• Strategic takeaways
• Opportunity identification
• Risk factors
• Next steps

Deep Research Examples

Competitive Landscape Analysis

Example Prompt:

"Create a comprehensive competitive landscape for the online travel booking market. Include the top 10 players, traffic trends over the last 12 months, market share, audience demographics, and keyword strategies. Identify emerging competitors and growth opportunities."

Market Entry Research

Example Prompt:

"I'm considering entering the food delivery market in the UK. Provide market size, growth trends, top competitors, customer demographics, and seasonal patterns. Include insights on market saturation and opportunity areas."

Due Diligence Analysis

Example Prompt:

"Conduct due diligence on [target company]. Analyze traffic trends over 24 months, competitive position, market share trajectory, audience quality, traffic sources, and identify any red flags or growth drivers."

Deep Research Best Practices

1. Frame Questions Clearly

Be specific about what you need:

• ✅ "Competitive analysis of top 5 streaming platforms: traffic, engagement, content strategy, and growth trends Q3-Q4 2024"
• ❌ "Tell me about streaming"

2. Specify Scope

Define boundaries:

• Time periods: "last 12 months," "Q4 2024," "year-over-year"
• Geography: "US market," "European markets," "global"
• Number of competitors: "top 10," "emerging players," "direct competitors only"

3. Request Specific Outputs

Tell AI Studio what you need:

• "Include market share breakdown"
• "Show traffic trends with visualizations"
• "Identify seasonal patterns"
• "Provide actionable recommendations"

AI Dashboards Mode:

Overview

AI Dashboards turn your prompts into custom, auto-updating visualizations. Instead of manually configuring charts and selecting metrics, you simply describe what you want to monitor, and AI Studio builds it for you.

How AI Dashboards Work

1. Describe what you want to see

Select "AI Dashboards" mode and describe what you want. Build time is usually 1-2 minutes.

Example Prompts:

"Build a dashboard tracking monthly traffic for me and my top 5 competitors"

"Create a keyword performance dashboard showing my top 50 keywords and ranking changes"

"Monitor the car rental category: top 10 players, traffic trends, market share"

2. AI Studio Builds Your Dashboard

AI Studio will:

• Identify relevant metrics
• Select appropriate visualizations
• Configure time periods
• Add titles and labels

Managing Dashboards

Refreshing Data

Automatic Refresh: Dashboards automatically update with the latest data based on data availability.

Credit Cost: 25 credits per refresh

Editing Dashboards

You can modify dashboards using natural language:

Via the chat in the bottom left corner, describe what you want to change:

"Change the time period to last 6 months"

"Remove the marketing channels section"

"Add a section showing keyword rankings"

Credit Cost: 25 credits per edit

Updating specific components - select the relevant chart/table, click “Edit”, and describe what you want to change in the chat window.

Credit Cost: 25 credits per edit

What You Can Edit:

• Add or remove entities (domains, keywords, apps)
• Change time periods
• Add or remove visualization sections
• Modify chart types
• Adjust groupings or categories

Dashboard Use Cases

Competitive Monitoring

Prompt:

"Create a competitive dashboard tracking nike.com, adidas.com, puma.com, and underarmour.com. Include monthly traffic, engagement metrics, traffic sources, and top keywords. Show 12-month trends."

Keyword Performance Tracking

Prompt:

"Build a keyword dashboard for my target keywords [import from keyword list]. Show ranking positions, search volume, traffic share, and highlight any significant changes."

Traffic Source Analysis

Prompt:

"Dashboard showing my traffic sources breakdown: organic, paid, social, referral, direct. Compare to [top competitor]. Show monthly trends for last 6 months."

AI Dashboards Best Practices

1. Start with Clear Objectives

Define what you're monitoring and why:

• ✅ "Track competitive position: us vs top 3 competitors, monthly traffic and engagement"
• ❌ "Show me competitor data"

2. Choose Appropriate Timeframes

Consider your monitoring frequency:

• Daily monitoring: Website health, campaign performance
• Weekly monitoring: Ranking changes, traffic spikes
• Monthly monitoring: Competitive trends, market share
• Quarterly monitoring: Strategic positioning, long-term growth

3. Limit Entities for Clarity

Don't overcrowd:

• 5-7 competitors for comparison charts
• 10-20 keywords for ranking tracking
• Top 10 players for market category views

You can always create multiple dashboards for different groups.

Advanced Features 

AI Studio includes several advanced capabilities that extend its core functionality.

Custom Assets Integration

What It Is: Import your existing work from the Similarweb platform directly into AI Studio. Your Segments and Keyword Lists become available for AI-powered analysis.

Supported Assets:

• Segments: Custom website groups you've created in the platform
• Keyword Lists: Saved keyword collections from your platform account

How to include custom assets in your research:

Method 1: Using @mentions

1. Type "@" in the Chat or Deep Research input
2. Select from your available Segments or Keyword Lists
3. AI Studio incorporates your custom asset into the analysis

Method 2: From the + Menu

1. Click the "+" menu in the input area
2. Choose your Segment or Keyword List
3. Reference it in your question

Example Uses:

"Analyze traffic trends for @my-competitor-segment over the last 6 months"

"Compare keyword performance for @brand-keywords vs @product-keywords"

"How does @my-target-market-segment compare to the overall industry?"

"Show ranking changes for @priority-keywords this quarter"

Benefits:

• No need to recreate lists manually
• Consistency across the platform and AI Studio
• Leverage existing competitive sets

Stock Ticker Mapping

What It Is: Analyze the connection between stock tickers, parent companies, websites, and corporate hierarchies. Understand the full digital footprint of public companies. 
*Available only for clients who purchased this dataset

Coverage:

• 60,000+ stock tickers across 144 global exchanges
• 300,000+ domains mapped to parent companies
• Corporate hierarchies showing ownership structure

Example queries - Portfolio Mapping:

"Map all domains owned by AMZN and rank the top 20 by monthly visits"

"Show me Google's (GOOGL) complete digital portfolio with traffic metrics"

"List all Berkshire Hathaway portfolio companies and their web presence"

Competitive Investment Analysis:

"LVMH vs Kering: list owned brand domains and rank by monthly visits"

"Compare digital footprint: GM (General Motors) vs F (Ford) vs TSLA (Tesla)"

"Which FAANG stock has the fastest-growing digital presence?"

User Memory

What It Is: AI Studio automatically remembers your preferences, competitive landscape, business context, and conversation patterns. No manual saving required.

How It Works:

User Memory operates silently in the background. Simply mention information naturally in conversation, and AI Studio learns and adapts.

What Gets Remembered:

Competitive Landscape:

You: "Our main competitors are Nike, Adidas, and Under Armour"

[AI Studio remembers]

Later:

You: "How are we doing against our competitors?"

[AI Studio knows you mean Nike, Adidas, Under Armour]

Preferences:

You: "Keep your answers short and focused on key metrics only"

[AI Studio adapts response style]

You: "I prefer seeing data in tables rather than paragraphs"

[AI Studio adjusts format]

Business Context:

You: "We're a B2B SaaS company in the marketing automation space"

[AI Studio understands your industry and business model]

Later:

You: "Show me market trends"

[AI Studio focuses on B2B SaaS marketing automation market]

Role & Focus:

You: "I'm a competitive intelligence analyst focused on the European market"

[AI Studio adjusts geographic focus and analysis depth]

Project Context:

You: "I'm working on Q2 expansion planning for the UK market"

[AI Studio maintains this context across conversations]

Later:

You: "What opportunities do you see?"

[AI Studio focuses on UK expansion opportunities]

Industry & Company Tags

What It Is: AI Studio has mapped 26+ million websites into a comprehensive taxonomy with sector, vertical, and offering classifications, plus 600,000+ product and service tags.

How to Use:

Discover Products & Services:

"What products and services does HubSpot offer?"

"List all capabilities and features for Salesforce"

"What does [company] sell?"

Find Companies by Offering:

"Find all SaaS companies in the Data Analytics vertical"

"Show me marketplace businesses in the Retail sector"

"Which companies offer sales intelligence software?"

"List D2C brands in the Beauty & Personal Care vertical"

Competitive Discovery:

"Who are the competitors in the CRM software space?"

"Find B2B companies offering marketing automation"

"Show me all email marketing platform providers"

Best Practices & Examples

Example Prompts by Use Case

Competitive Intelligence

Quick Competitor Check:

"How does [your domain] compare to [competitor] in traffic, engagement, and top marketing channels?"

Comprehensive Competitive Landscape:

"Create a competitive landscape analysis of the top 10 players in the [industry] space. Include traffic trends (12 months), market share, growth rates, top keywords, and audience demographics. Identify who's winning and why."

Competitive Tracking Over Time:

"Show monthly traffic trends for [your domain], [competitor 1], [competitor 2], [competitor 3] over the last 24 months. Highlight any significant changes or inflection points."

New Competitor Discovery:

"Who are the emerging competitors in [your category]? Show me companies that have grown more than 50% in the last 6 months."

Keyword Research

Keyword Gap Analysis:

"What are the top organic keywords driving traffic to [competitor] that we're not ranking for? Show search volume and traffic potential."

Keyword Strategy Comparison:

"Compare keyword strategies for [your domain] vs [competitor]. Which keywords are they ranking for that we're missing? Which keywords are we winning on?"

Branded vs Non-Branded:

"Break down keyword traffic for [domain]: branded vs non-branded. Show top performers in each category."

Keyword Opportunity Identification:

"Find high-volume keywords in [category] where competition is low. Show me keywords with 10K+ monthly searches where the top 10 sites have low domain authority."

Market Research

Market Overview:

"Give me an overview of the [category] market—top players, growth trends, and market share. Include any emerging trends or disruptions."

Market Sizing:

"Estimate the total addressable market for [category] based on web traffic. Show traffic volume and growth trajectory."

Category Deep Dive:

"Comprehensive analysis of the [vertical] space: top 20 companies ranked by traffic, growth rates over 24 months, geographic concentration, and market dynamics."

Emerging Trends:

"What are the fastest-growing sub-categories in [industry]? Show me traffic growth rates and key players in each."

Credits & Pricing

Credit System Overview

AI Studio operates on a credit-based model, the same data credits that the API uses. 
Different actions consume different amounts of credits.

Credit Costs by Action

AI Studio Pricing

Note: Platform 3.0 users have different credit costs. Check with your account team to understand which pricing applies to you.

Managing Credits

Admins can allocate credits for AI Studio in Account Settings. AI Studio uses the same credit wallet as the Data Hub.

Frequently Asked Questions

Q: How do I access AI Studio?

A: AI Studio is available to select Similarweb customers. Look for the "Data Studio" icon in your main navigation menu, or access it directly at https://data-studio.similarweb.com/. If you don't see access, contact your account team to activate AI Studio for your organization.

Q: What's the difference between AI Studio and the main Similarweb platform?

A: AI Studio is complementary to the platform, not a replacement. AI Studio is designed for quick discovery and conversational intelligence, ask questions, and get instant answers. The main platform remains the best tool for deep, complex analysis requiring custom report building and granular data exploration. Both work together.

Q: What data does AI Studio have access to?

A: AI Studio has access to Similarweb's complete digital intelligence infrastructure:

• 100M+ websites
• 6B+ keywords
• 4M+ apps
• 20M+ companies
• 660M+ SKUs
• 37 months of historical data
• Daily active user data
• Stock ticker mapping (60K+ tickers)
• Industry & company taxonomy (26M+ sites)

See the Available Datasets section for complete details.

Q: Can AI Studio access my custom Segments and Keyword Lists from the platform?

A: Yes! Use the @ mention feature or the + menu to import your custom assets. Your Segments and Keyword Lists from the platform are available for analysis in AI Studio.

Q: Does AI Studio remember information across conversations?

A: Yes. AI Studio's User Memory automatically remembers your competitive landscape, preferences, business context, and conversation patterns. Simply mention information naturally, and AI Studio learns and adapts. Each conversation thread maintains its own context, but overall preferences persist across sessions.

Q: How many credits do I have?

A: Credit allocation varies by account type and plan. Contact your admin to understand your total credit allocation. You can also view remaining credits under ‘Data tools’ in the account settings menu.

Q: What's the difference between Chat and Deep Research?

Chat is for quick answers and exploration:

• Responds in seconds
• Conversational format
• Good for fact-checking and iterative investigation
• 25 credits

Deep Research is for comprehensive analysis:

• Takes 2-5 minutes to complete
• Produces structured, consultant-grade reports
• Synthesizes multiple datasets
• Includes executive summaries and recommendations
• 300 credits

Q: Do dashboards update automatically?

A: Yes. AI Dashboards automatically refresh with the latest available data at no additional credit cost. You can also manually refresh dashboards for immediate updates (25 credits per refresh).

Q: Can I edit a dashboard after it's created?

A: Yes. Use natural language to edit dashboards. Click "Edit Dashboard" and describe your changes: "Add [competitor]", "Change time period to last 6 months", "Remove [section]". Each edit costs 25 credits.

Q: How do I use my custom Segments and Keyword Lists in AI Studio?

A: Use @ mentions:

1. Type "@" in the Chat or Deep Research input
2. Select your Segment or Keyword List from the dropdown
3. Include it in your question

Example: "Analyze traffic trends for @my-competitor-segment over the last 6 months"

Q: AI Studio gave me a wrong or missing answer. What should I do?

Use the Thumbs down icon at the bottom of the chat/deep research/dashboard to give us feedback when the output is wrong, or something is not right.

Q: Can multiple team members use AI Studio?

A: Yes. AI Studio is available to all users with appropriate account access. Each user has their own conversation history and memory context.

Q: I'm a current Similarweb customer but don't have AI Studio access. How do I get it?

A: Contact your account team to activate AI Studio for your organization. They can explain pricing, credit allocation, and the activation process.