Create, monitor, and share a keyword list to track the performance of search terms that are valuable to your digital strategy.
In this article:
Keyword lists are a critical tool in keyword qualification and monitoring. Easily and conveniently track and monitor the performance of keywords important to you and your competitors' digital traffic strategies.
When creating your keyword lists, you can choose to populate the keyword list manually with desired keywords or use the Similarweb Keyword Generator Tools to discover new and relevant keywords to be added and monitored.
Keyword lists offer several at-a-glance insights that help you monitor traffic volume, trends, CPC, and who is winning the most traffic from each keyword.
Once you’ve created a keyword list, you can share it with any team member or department who creates content or messaging for your brand to create better consistency around the topics your target.
Create a keyword list from My Keyword Lists:
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From the left-navigation menu, go to the SEO module and select My Keyword Lists.
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Click +Create New List.
- You have two options. If you know the keywords that you want to monitor select Enter a Keyword List. Or, use the Keyword Generator Tool to locate related keywords.
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- Enter a Keyword List: Enter a name for the new list. They, type or paste the list of keywords.
When finished, click Save. - Keyword Generator Tool: Enter a seed keyword, select a country, and then click Go. A list of keywords will be generated for you. Select each keyword you want to add to your list. You can either add to an existing list or create a new one by clicking click Create New List.
- Enter a Keyword List: Enter a name for the new list. They, type or paste the list of keywords.
Auto-create keyword list from Keyword Analysis:
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Within the SEO module, go to Keyword Analysis.
- Enter a keyword to analyze.
- Click the Auto-create keyword list icon.
- Add relevant "Suggested Keywords" to build out your keyword list and click Save.
Key Insights
Keyword lists offer several key insights that help you track traffic volume, change in volume, trends, CPC, and who is winning the most traffic from each keyword.
Search volume over time
View the aggregate search volume of all keywords in the list, broken down by desktop and mobile web, over the last 12 months.
Search volume over time provides an overview of the total demand for the topic you are analyzing over time. Compare the breakdown of traffic volume by keyword to understand how individual keywords are contributing to overall traffic volume and identify the keywords driving the most traffic.
Additional Metrics:
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Keywords: Represents a list of keywords based on your seed keyword.
- Volume: Average number of monthly searches for this keyword.
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Share of visits: Traffic share for this keyword in relation to the entire list.
- Volume Trend: Search volume for this keyword (over the last 12 months).
- Zero-click %: The percentage of searches for a keyword that did not result in a click.
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MoM Change: Percentage of change in traffic from the most recent month to the prior month.
- Intent: The user intent behind a keyword search.
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Visits Leader: Website that receives the most traffic from this keyword.
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CPC: Average price advertisers pay for a click on their ad in Google’s paid search result.
- Keyword Difficulty (KD): A measure of how difficult it would be to rank in the top 20 Google search results for this keyword.
The My Keyword Lists homepage provides a centralized location to view and monitor the Keyword Lists you have created and lists that have been shared with you.
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From the left-navigation menu, go to the SEO module and select My Keyword Lists.
The page displays the Keyword Lists you have created and lists that have been shared with you.
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Click See All Keywords to view a more in-depth analysis of the keywords in a list.
- To drill down further on a specific keyword, click the Keyword link in the table.
Optimize Keyword Lists with Suggested Keywords
Similarweb provides ongoing keyword recommendations based on the content of your keyword list. Suggested Keywords help you keep your list up-to-date and relevant.
If you're an SEO specialist for nike.com, for example, and built a keyword list on the topic of "running shoes", Similarweb’s recommendation feature will suggest important trending keywords.
Using our own proprietary algorithm, we detect similar keywords that change the most and are relevant to the group you are monitoring. This helps you keep your keyword list fresh and always up to date. The suggested keywords will be similar to the ones in your predefined list, but will help you stay ahead of the competition by receiving even more keyword opportunities.
Once you’ve created a keyword list, you can share it with any team member or department that creates content or messaging for your brand. Sharing your keywords helps to create better consistency around the topics your target.
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From the My Keyword Lists page, click See all keywords to open an existing keyword list.
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You can opt to share the list with all users on the account, or select to share with specific users (by name or email address). If you choose to notify via email, you can also include a short message.
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Select the Notify New User checkbox to notify your teammates. Add a message.
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Click Done.
The recipient(s) will now have view access to the shared keyword list in their workspace, as well as throughout the platform.
Note: The user you share a keyword list with will have view-only access to the list and cannot add or remove keywords.
Try it now! SEO > My Keyword Lists
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