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CPC (Cost-per-click)

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CPC is the average price that advertisers paid for a click on their ad in Google’s paid search results.

Calculation

The CPC metric displayed throughout Similarweb solutions is calculated in-house using the data set provided through the Google Ads API (2022). The Google Ads API provides Similarweb with the 20th and 80th percentiles of advertiser bids on keywords, from which the average CPC is calculated.

FAQs

When is new CPC data released?

CPC data is calculated in-house using data from the Google Ads API, and is refreshed and released at the beginning of each month as part of our regular monthly data snapshot update. Visit Data Release FAQs for more information.

Why do similar keywords have the exact same CPC?

You might find that similar keywords (plurals, for example, like nike vs. nikes) have the exact CPC. This is in line with how Google shares the data with us. They are known to sometimes aggregate certain keywords, but nobody knows the exact algorithm they use.

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