Location: Website Analysis > Traffic Sources > Display Advertising > Overview
Description: Display Advertising contains a comprehensive analysis of traffic reaching the analyzed domain from display ads through an ad network, excluding direct media buying traffic (look in Referrals).
Display Advertising Traffic includes:
- Historical data based on the selected time frame
- The total number of visits that reach the analyzed site through ad networks
- A list of the Ad Networks sending traffic to the analyzed site
- A list of the Publishers sending traffic to the analyzed site
- The banners and landing pages used by the analyzed site
- Tabs for Publishers, User Acquisition Networks, Creatives and Videos
Use Case:
Understand the quality of display traffic reaching the site, and understand which site is producing quality traffic.
Use the additional tabs below, to understand the time frame in which a publisher is sending traffic (which month) and the the percentage of traffic going to your site for that month.
Further analyze a competitive set by comparing up to 4 additional sites. This will show you which publishers are sending traffic to competitors and not to your site, or which publishers are also working with competitors.
