Display Advertising Traffic

Location: Website Analysis > Traffic Sources > Display Advertising.

Description: Display Advertising contains a comprehensive analysis of traffic reaching the analyzed domain from display ads through an ad network, excluding direct media buying traffic (look in Referrals).

Display Advertising Traffic includes:

• Historical data based on the selected time frame
• The total number of visits that reach the analyzed site through ad networks
• A list of the Ad Networks sending traffic to the analyzed site
• A list of the Publishers sending traffic to the analyzed site
• The banners and landing pages used by the analyzed site
• Tabs for Ad Networks, Publishers and the Ad Create