Location: Website Analysis > Traffic Sources > Display Advertising.
Description: Display Advertising contains a comprehensive analysis of traffic reaching the analyzed domain from display ads through an ad network, excluding direct media buying traffic (look in Referrals).
Display Advertising Traffic includes:
- Historical data based on the selected time frame
- The total number of visits that reach the analyzed site through ad networks
- A list of the Ad Networks sending traffic to the analyzed site
- A list of the Publishers sending traffic to the analyzed site
- The banners and landing pages used by the analyzed site
- Tabs for Ad Networks, Publishers and the Ad Create