Referral traffic includes traffic coming to a site through affiliates, links, content partners, and traffic from direct media buying or news coverage.

The incoming (referral) traffic page provides data and insights on various metrics associated with the incoming traffic to the analyzed websites(s).

Referrer (Referring Apps) refers to traffic coming from other app store pages to the store page of the analyzed app.


For Referral Traffic insights, go to the Competitive Research > Website Analysis module.

Here you'll discover the volume of incoming referral visits, the distribution of visits over time, the referring websites and industries, engagement scores, and see who is winning the lion's share of the referral traffic.

Use the filters in the Referring Websites table to drill down by industry and to discover the wins and the missed opportunities.


  • All Categories: select All Categories or drill down to a specific category

  • Type of referral: Competitive Traffic, Referral Opportunities, Referral Wins, Highly Competitive Referrals, or Referral Losses

  • Engagement Score: Engagement Opportunities or Engagement Wins

Then, dive into the list of top referring websites to learn more about where the traffic is coming from. Measure the volume and quality of traffic by referring domain.

  • Total traffic share and Competitive traffic share by domain

  • Engagement Score

  • Domain Rank

  • AdSense


When a user navigates from to

- One visit is calculated for,

- One visit is calculated for

- One visit (not two) is calculated, for (including subdomains).

Therefore, in some cases where there is a lot of inner traffic (traffic between the sub-domains), we sometimes see that a specific sub-domain has more visits than the main domain (+ subdomain included).


Learn more about how to use the data and insights: Incoming Referral Traffic

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