The Outgoing Traffic section contains an analysis of traffic sent from the analyzed website to other domains via referral links. Websites reached this way are referred to as destination domains.

In the Outgoing Traffic page, you can see the following insights:

  • Total number of outgoing visits to the destination domains

  • Percentage of total outgoing visits

  • Total number of outgoing domains

  • Category distribution for the destination sites

  • Topics distribution

What is the Value?

You can see how your outgoing referral traffic stacks up against your competitors. In addition, you can view the breakdown of outgoing referral traffic for yourself and your competitors’ overtime.

How to Use

  1. From Digital Marketing >Affiliate Research > Analyze Affiliates, enter a website you would like to analyze.

  2. From the left menu, select Outgoing Traffic.

Note: You can filter by website and category.

In the table, you can see:

Outgoing Referral Traffic Share

This metric enables you to analyze traffic sent from the analyzed website to other domains via referral links, and those of your competitors - both insights show changes over time.

To view outgoing referral traffic share over time, click the arrow next to each website in the table to see a monthly breakdown.



Do you have data available for mobile web?

Currently, we do not have mobile web data.

Feature Location

Digital Marketing > Affiliate Research > Analyze Affiliates > Outgoing Traffic

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