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Outgoing Traffic Insights

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Evaluate the referral traffic sent from the analyzed website to other domains via referral links using the Outgoing Traffic page.

What is the Value?

See how your outgoing referral traffic stacks up against your competitors, and get a breakdown of outgoing referral traffic insights for your site and your competitors over time.

Key insights:

  • Total outgoing visits and the % breakdown of visits by industry

  • Total number of outgoing domains

  • Outgoing traffic share from the analyzed domain via referral link over time

  • List of domains and their industry, rank, traffic share, and % change

How to Use Outgoing Traffic

To view the volume and quality of traffic sent from an affiliate to the destination domain via referral links, follow these steps:

  • Go to Acquisition Channels module and select Advertising > Outgoing Traffic.

    Note: This tool is available in multiple modules. See Feature Location.

To target your analysis,

  • Click +Compare to add up to four additional sites

  • Use the filters in the upper right to set the time period, country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.

    Tips:
    If available, mark the Compare to checkbox for side-by-side data comparison to the previous time period.
    In some cases, the Type of Traffic filter only offers Desktop Traffic as an option. In this case, Mobile Traffic data is not currently available.

Note: You can filter by website and industry.

Key metrics & insights:

  • Domain: Website, including all subdomains. Hovering over the domain will give you more details, such as Global Rank, Country Rank, and Last Month Visits.

  • Category: Category best describing the traffic source domain, such as search engines, fashion, and apparel, etc.

  • Global Rank: Ranking based on the highest sum of monthly unique visitors and pageviews globally.

  • Traffic Share: Estimated percentage of traffic sent to each of the analyzed pages (or domains) compared to the total website's search traffic.

  • Change: Month-over-month change in traffic volume by percentage (based on the selected time period). Sorting by Change is a great way to discover trending keywords, fast-growing companies, and new partners or prospects.

  • AdSense: Indicates whether the domain uses Google AdSense, which is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

Outgoing Referral Traffic Share

This metric enables you to analyze traffic sent from the analyzed website to other domains via referral links, and those of your competitors - both insights show changes over time.

To view outgoing referral traffic share over time, click the arrow next to each website in the table to see a monthly breakdown.

Outgoing_Traffic_5-Apr-2021.png

FAQs

Why can't I see Outgoing Traffic for Social networks? 

Outgoing Traffic is the equivalent of Incoming Traffic (Referrals) except going in the opposite direction. We exclude Social traffic from the Incoming Traffic because they’re attributed to the Social channel. Likewise, Social traffic is not included in the Outgoing Traffic section either - meaning that we don’t show any Outgoing Traffic for Social Networks.

Feature Location

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