Use the metrics on the Outgoing Traffic page to get a clear understanding of the traffic volume and quality sent from an affiliate to the destination domains via referral links. Add up to four competitor sites to compare traffic metrics and insights for multiple sites.

What is the Value?

See how your outgoing referral traffic stacks up against your competitors, and get a breakdown of outgoing referral traffic insights for your site and your competitors’ over time.

Key insights:

  • Total outgoing visits and the % breakdown of visits by industry

  • Total number of outgoing domains

  • Outgoing traffic share from the analyzed domain via referral link over time

  • List of domains and their industry, rank, traffic share, and % change

How to Use Outgoing Traffic

Within Competitive Analysis > Outgoing Traffic, you can view traffic volume and quality sent from an affiliate to the destination domains via referral links for up to five sites.

Note: You can filter by website and category.

In the table, you can see:

Outgoing Referral Traffic Share

This metric enables you to analyze traffic sent from the analyzed website to other domains via referral links, and those of your competitors - both insights show changes over time.

To view outgoing referral traffic share over time, click the arrow next to each website in the table to see a monthly breakdown.



Why can't I see Outgoing Traffic for Social networks? 

Outgoing Traffic is the equivalent of Incoming Traffic (Referrals) except going in the opposite direction. We exclude Social traffic from the Incoming Traffic because they’re attributed to the Social channel. Likewise, Social traffic is not included in the Outgoing Traffic section either - meaning that we don’t show any Outgoing Traffic for Social Networks.

Do you have data available for mobile web?

Currently, we do not have mobile web data.

Feature Location

Marketing Intelligence > Affiliate Research > Analyze Affiliates > Outgoing Traffic

Marketing Intelligence > Competitive Analysis > Referral > Outgoing Traffic

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