Organic search refers to the process of finding information on the internet by entering a query into a search engine, like Google or Bing.

What is organic search?

Organic search is a search engine's method of finding and ranking website content naturally, without the influence of paid advertising.

The search engine uses algorithms to find and rank webpages in the search engine result page (SERP). Organic search results are determined by factors such as relevance, quality, and authority of the web page's content, as well as the number of quality backlinks pointing to the page. Websites that are considered relevant and trustworthy as determined by the search engine's complex algorithms are more likely to appear at the top of the organic search results. In order to improve a website's position on the SERP, it's important to implement search engine optimization (SEO) processes and best practices.

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website or specific webpage in order to improve its visibility and ranking on search engines.

  Note: Organic search results are different from Paid search results. Paid search results are sponsored by advertisers and appear on the SERP as a result of a paid advertising campaign.

What is the value?

SEO and Marketing teams can use valuable organic search insights to optimize your website and content, better understand audience behavior and customer intent, identify new opportunities for growth, and analyze competitors' organic search data to uncover what's working for them.

By implementing these and other SEO best practices, websites can improve their visibility and organic search ranking on search engines, which can increase organic traffic and result in higher conversion rates.

Additional resources

Tap into Similarweb’s suite of Organic Search tools, including:


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