Retail Intelligence

Welcome to Similarweb's Retail Intelligence! With this platform that deep dives into consumer behavior within Amazon, you will have...

• Invaluable insight into the products that shoppers are considering.
• Visibility into what they're actually purchasing.
• Knowledge of what shoppers are searching for and uncovering keyword trends.
• The ability to trend competitor brands' performance across metrics such as units sold, revenue, conversion rates, and more.
• Tools to benchmark your brand's performance against competitors and across industries.
• Insight into what else they're shopping for when they buy your brand.
• So much more.

Jump to the platform!

Platform Menu Navigation

You'll be presented with an intuitive homepage that brings you right to where you need to go, whether it be a brand or category analysis, or if you're looking to find answers to a specific use case. 

Otherwise, explore below what each module of the platform provides. 

My Assets: Here you can create keyword lists to uncover top-performing search terms, track key products to stay ahead of price and ranking changes, build custom categories, and bookmark your most important brands and segments for quick access. You can also connect your Amazon account to import your products for continuous monitoring.

Brand Funnel Analysis: Build custom reports by selecting a category, choosing your brand, and identifying key competitors. These reports help connect metrics across the full journey, such as search visibility, clicks, units sold, and revenue, to show where your brand is gaining or losing. Benchmark your performance against competitors and uncover opportunities to improve shopper engagement and conversion.

My Analytics: My Brand Analytics offers a free, user-friendly dashboard that allows you to connect your Amazon account to the platform, while Product Trackers allows you to monitor your organic product ranking on Amazon, track your competitors’ rankings, and uncover overall trends.

Sales Performance: This section allows you to analyze and trend various metrics such as units sold, product views, and revenue across entire categories within Amazon or for specific brands. You can even deep dive down to the product level for a more granular understanding of brand and product performance among competitors.

Search Optimization: This section provides insights into the on-site search within Amazon. Unearth how users are searching for a brand or product, find out top keywords driving traffic to an Amazon category (or a custom category), benchmark your brand across competitors to see who is winning search clicks, and more.

Traffic Sources: Here, you can gather where your competitor brands get traffic from, both within and outside of Amazon. You can also see the searches directly from Google that brings users to brands on Amazon, as well as an audience overlap of Amazon shoppers with shoppers of other websites.

Consumer Behavior: This section allows you to analyze Amazon shoppers across reports around loyalty and retention, cross shopping, and basket analysis.

Data Export: Export reports to spreadsheets to better customize how you analyze the data. This also allows you to import this into your own data visualization and BI tools.

Main Platform Metrics

There are certain metrics you'll see across many reports in the platform, such as Category Sales Performance and Brand Sales Performance. Below are the ones it would be good to get familiar with.

• Units Sold: The number of units sold in the selected domain, category, and time frame. This helps understand how much your competitors are selling on Amazon, or how much is being sold within a specific category (depending on the report selected).
• Revenue: The amount of revenue generated in the category for the selected domain and time frame. This is useful to understand how much money a competitor brand has earned, or how much money a category is bringing in. Keep an eye out for spikes in revenue, especially if they recur over the same month or season on a yearly basis.
• Product Views: The number of unique product views in the selected domain, category, and time frame. Multiple views of a specific product by a user within a 30-minute session are counted as one product view. For example, in a trend, you might see a spike in product views while units sold remain steady. That would indicate that while there's an interest in the product/s, it is potentially not converting into sales. If you notice this for your own products, you might want to reorganize your efforts to make sure you're capturing the right audience or that the right keywords have been targeted.
• CVR (Conversion Rate): This metric is calculated by dividing the Units Sold by Product Views in the selected domain, category, and time frame. Track this metric to see if your or your competitors' product views are converting into sales. Analyze a category's CVR to understand the overall success a product category in Amazon is experiencing. 

Starter Pack 

• Learn more about setting up and getting started.
• Explore use cases and best practices.
• Learn everything you need to know about Cross-Retail IQ.
• Read the how-to content for reports in the platform.
• Understand what’s driving your brand’s market share with Brand Funnel Analysis.
• Check out our E-commerce Intelligence Blog for various insights and interesting reads.
• Read about how to use data from Retail Intelligence together with Amazon's 1P Data.