My Assets in Retail Intelligence

My Assets is a feature for Retail Intelligence users to make onboarding easier and to keep track of everything that matters to you. With this feature, you’ll be able to:

• See the full breadth of asset types (category, brand, product-level, and more)
• Contextualize insights faster
• Manage the assets that matter most in one central place

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The Value of My Assets

It’s an onboarding experience that is smart and intuitive, and allows you to easily check up on what’s important for you and monitor what’s happening. 

• For new users, it provides a structured, intuitive entry point. It makes onboarding faster, smoother, and more impactful, all while increasing stickiness and reasons to return regularly.
• For power users, it’s one hub with everything you need to create, edit, and manage assets without friction.
• For overall business, My Assets are strongly correlated with retention and engagement. Centralizing them drives higher creation, adoption, and platform usage, which unlocks long-term value.
• Contextualization Made Simple. See not only what assets you’ve already created, but also what’s missing in your research. 

Location and Features of My Assets

My Assets is a central hub for whatever you create in Retail Intelligence. It lives in the lefthand menu of Retail Intelligence, right below the Home button.

You can streamline management by easily being able to analyze, edit, and delete any asset. You can also create new assets from here, all within this one page, instead of having to do from each individual module. 

• Keyword Lists - these are your saved lists of keywords that help you better understand search behavior for specific search terms, helping you uncover trends and monitor shopper intent

  

• Product Trackers - a comprehensive tool that allows you to monitor your organic product ranking on Amazon, track your competitors’ rankings, and uncover overall trends.

• Custom Categories - a pivotal feature that lets you define, manage, and analyze personalized product categories at scale. 

  

• Favorite Categories - this allows you to quickly find the categories of interest and analyze from there.

• Favorite Brands - like Favorite Categories, this allows you to easily monitor the brand of interest.

• Connected Products - easily connect your 1P Amazon data and launch to it from here. 

FAQ

Can I create new assets directly from My Assets?
Yes. Simply use the + Create New button in the top-right corner of the My Assets hub to add keyword lists, product trackers, or custom categories without leaving the page.

Can my team members see my assets too?
Yes, assets are visible to your team based on your account permissions. This makes collaboration easier.

How do I edit or update an asset?
From the My Assets hub, click the three-dot menu next to the asset and select Edit. You can adjust names, parameters, and settings without recreating from scratch.

How do I remove or delete an asset?
Click the three-dot menu next to the asset and select Delete. Don’t worry, you’ll get a confirmation pop-up before the asset is removed permanently.

What happens if I favorite a brand or category?
Favoriting adds it to your personalized hub so you can jump back in quickly. It won’t affect the data itself, just your navigation and saved view.

Can I connect my Amazon 1P data here?
Yes! The Connected Products section allows you to link your Amazon 1P data directly and launch to it from within the My Assets hub.

Do My Assets sync automatically across Retail Intelligence?
Yes, once created or updated, assets are synced across modules, so your work is reflected everywhere in the platform.