Product Trackers

Monitor your organic product ranking on Amazon, track your competitors’ rankings, and uncover overall trends with Product Trackers in Shopper Intelligence. With this report, you’ll be able to track critical ranking movements at the daily level, understand competitive shifts, and identify opportunities for improvement.

 

 

Try Product Trackers!

 

What is the Value? 

Product Trackers will help you stay updated on organic keyword positions, identify when a competitor gains visibility on a keyword, and quickly investigate your own ranking changes to refine your strategy. 

Utilize them to track how your teams' activation efforts are effecting rank. This includes changes in content, A/B testing, promotions, advertising, pricing, and out of stocks.

• Keyword Rank Tracking – Daily tracking of your product’s rank across key search terms.
• Competitor Benchmarking – Compare performance with up to five competitors per tracker.
• Trend Visualization – Spot ranking trends over time with multi-line graphs.
• Aggregated Relative Rank – Get a big-picture view of your product’s competitive standing.

 

Where to Find?

In Shopper Intelligence, click on Product Trackers under the My Analytics module. Create a new tracker. If it’s your first time on the report, it will prompt you to do so. The button can be found in the top right corner if you’ve already created trackers. Then proceed with the following steps...

1. Select a product to track by inputting the ASIN or Amazon URL.
2. Add the keywords you want to track your ranking for. You can manually search for related keywords according to your query, or you can choose from a keyword list you already have

3. Add top competitors to see how they rank against you and the selected keywords for the target product.
4. 

 

The report will take about 24 hours to gather data. You can create more while you wait. 

 

How to Use?

Once your tracker is ready to analyze, it provides you with valuable keyword insight performance compared to competitors. 

Initially, you'll find an overview of all of your trackers. From here, you can dive into any of them to see the organic rank of your products for the specific keywords and relative performance against your competitors. You can also monitor your product price at a daily level.

 

Metrics in the report

• Relative Rank: The average position of your product vs your competitors since the tracker was created. 
• Price: The latest price we have collected for your product
• Rating: The latest rating we have collected for your product
• Weekly Search Volume: The amount of searches for a keyword within the given week.
• Your Organic Rank… 
  • Latest: Your most recent organic ranking for the keyword. Click on the keyword to see the ranking for all the selected sites. 
  • Weekly Change: The week-over-week change in organic ranking.
  • Rank Trend: A mini visual of the trend of your organic ranking.

 

 

FAQ

1. How often is my ranking data updated?
Your rankings are updated daily, allowing you to monitor changes in real-time and adjust your strategy accordingly.

2. How many products can I track at once?
You can track multiple products, but the exact limit depends on your subscription plan.

3. Can I track my competitors’ rankings without tracking my own products?
Yes, you can set up a tracker for one of your competitor’s products to monitor competitors’ rankings even if you’re not tracking your own product.

4. What happens if I don’t see data immediately after setting up a tracker?
It takes up to 24 hours to gather ranking data for the first time. After that, updates happen daily.

5. How is Aggregated Relative Rank calculated?
Aggregated Relative Rank combines rankings across multiple keywords and competitors to give you a comprehensive view of how your product is performing in comparison.

6. Is there a way to visualize ranking trends over time?
Yes, the Trend Visualization feature provides multi-line graphs showing ranking changes over time.

7. What if I want to track different keywords for different products?
You can create separate trackers for different products and customize keyword lists for each.

8. Does this feature work for all Amazon marketplaces?
Currently, Product Trackers support all the Amazon marketplaces we have on Shopper!. You can select your desired marketplace during setup.