Under Sales Performance, you can find three graphs and tables:
The Monthly Performance graph allows you to analyze brand performance over time.
Units Sold: Number of units sold by the selected brand, in the selected domain, and time frame
Revenue: Amount of revenue generated by the selected brand in the selected domain and time frame
Product Views: Number of unique product views for the selected domain, brand, and time frame. Multiple views of a specific product by a user within a 30-minute session are counted as one product view.
CVR: Conversion rate is calculated by dividing unique purchases by product views for the selected brand, domain, and time frame
Note: The default displays Total for a Single Period. You can also filter to show Share, and Year over Year (YoY), and Month over Month (MoM) data.
In the Performance by Category graph, you can see the category breakdown for the selected brand.
Tip: Use the category breakdown to identify white space areas for your own brand.
The Top Products table allows you to uncover your competitors’ most successful products. You can sort by Units Sold or Revenue to see the top-selling products or sort by Product Views, Reviews, and Rating to understand which products get the most attention.
Comparing Units Sold/Revenue and Product Views allows you to uncover your competitors’ efficiency at the product level.
Tip: Make sure your product portfolio reflects the variety that consumers are looking for.
Product Performance Over Time
Clicking the product will display the product performance over time. Overlay pairs of top-line metrics for any brand to analyze trends over time.