With Brand Sales Performance, you can drill-down into how an individual brand is performing within a category within Amazon. Tracks sales, share of category, rank, growth rates, and distribution footprint at the brand level.
The Value of Brand Sales Performance
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Competitive Benchmarking
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Understand how your brand stacks up against direct competitors.
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Spot which competitors are gaining or losing share.
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Performance Tracking
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Monitor your own brand’s growth trajectory, identifying whether initiatives (new launches, promotions, pricing) are working.
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Retailer-Specific Insights
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See which retailers are driving sales for your brand versus competitors.
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Useful for optimizing channel strategies.
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Opportunity Discovery
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Detect white space opportunities by seeing where competitors overperform.
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Helps refine go-to-market and media targeting strategies.
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Let's check out the modules and graphs...
Brand Performance Over Time
First off, select the Brand you wish to analyze up top. Then, if you want to see its total performance, select All Categories. Otherwise, if you want to hone in on a segment of its business, specify a category.
The Brand Performance Over Time graph allows you to analyze brand performance over time across the main metrics of Retail Intelligence.
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Units Sold: Number of units sold by the selected brand, in the selected domain, and time frame
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Revenue: Amount of revenue generated by the selected brand in the selected domain and time frame
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Product Views: Number of unique product views for the selected domain, brand, and time frame. Multiple views of a specific product by a user within a 30-minute session are counted as one product view.
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CVR: Conversion rate is calculated by dividing unique purchases by product views for the selected brand, domain, and time frame
The default displays Total for a Single Period. You can also filter to show Share, and Year over Year, and Period over Period data. Click the "Show Change" checkbox to see the comparison time period, which can be adjusted in the top right corner of the report.
By default, you'll see all transactions, but you can filter by 1P vs. 3P.
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1P: A first-party relationship where Amazon acts as the retailer and the brand as a wholesale vendor.
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3P: A third-party relationship where Amazon provides the marketplace in which the brand acts as a seller.
In the Performance by Category graph, you can see the category breakdown for the selected brand.
Tip: Use the category breakdown to identify white space areas for your own brand.
The Top Products table allows you to uncover your competitors’ most successful products. You can sort by Units Sold or Revenue to see the top-selling products or sort by Product Views, Reviews, Ratings, and more to understand which products get the most attention.
Comparing Units Sold/Revenue and Product Views allows you to uncover your competitors’ efficiency at the product level.
Click the product name to open the relevant product listing, or its Product Performance, on Amazon.
Tip: Make sure your product portfolio reflects the variety that consumers are looking for.
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