Product Analysis

Products analysis in Shopper Intelligence is a simple way to monitor and research what's happening across a product line, or to see how a singular brand is performing. You can use our Custom Categories feature to expand on this and analyze a vast amount of ASINs. 

 

 

Try It Out!

 

What's the Value of Product Analysis?

With this feature, you can analyze product-level performance metrics and gain a comprehensive view of product attributes for every ASIN. Every product on Amazon has a 10-digit unique ASIN that can be found in the product page URL.

With Product Analysis, you can:

 

Feature Location and How to Use It

The report lives under either the Sales Performance or Search Optimization modules, under the Products report. You'll have three different options: Analyze a Single Product, Create a Custom Category, and Saved Categories. Read our article here if you'd like to create Custom Categories to analyze up to 10,000 ASINs at once. 

To analyze a Single Product, simply type the product or ASIN that you'd like to analyze, and select the right option.

In the top righthand corner, adjust the country domain (if available), date range, and time period comparison. You can also easily analyze the ASIN variations by clicking the Analyze ASIN list. Feel free to save it as its own category if you'd life (the option will appear once you make it into an ASIN list). 

 

Once everything is all set up and generated, read on to find the insights this report provides. It varies, depending on whether you're viewing the report under Sales Performance or Search Optimization.

 

Sales Performance Metrics

This provides a trend for the ASIN/s across the metrics below:

 

 

Search Optimization Modules and Metrics

Here you'll find various keyword insights around what's driving traffic to the ASIN/s selected, and their visibility and performance.

 

 

The Visibility module showcases metrics around how visible keywords.

• Reach: the number of search appearances in the first two search results pages of the ranked keywords.
• No. (Number) of Keywords: the number of keywords the selected products are ranking for in the first two search results pages on either paid or organic results, including SERP features
• Organic Ranking: the share of organic appearances on the first two search results pages resulting from the ranked keywords, excluding SERP features.

 

The Traffic module highlights metrics around the performance of the keywords driving traffic to the selected ASIN/s.

• Clicks: the number of clicks for the selected product/s resulting from the ranked keywords.
• Organic vs Paid: the share of organic vs paid clicks for the selected product/s resulting from the ranked keywords.
• Branded Clicks: how many clicks were from branded keywords of the selected product/s (such as Apple, Microsoft, Pepsi, etc.) versus other brands' (another brand's keyword that drove traffic to the selected product/s) or non-branded (such as paper towels, tablet computer, etc). 

 

The Top Keywords module breaks out all the keywords driving traffic to the select product/s. 

A few things to keep in mind:

• The change columns reflect the time period comparison you selected in the top right corner: year-over-year or month-over-month.
• Keyword Clicks vs Product Clicks: the Keyword Clicks shows you how many clicks that keyword drove altogether. The Product Clicks displays how many times the target product received traffic due to the target keyword.
• Keyword Clicks vs Search Volume: while the Clicks shows how many clicks that keyword drove altogether, the Search Volume highlights how many times the target keyword was searched for altogether.
• Share of Clicks: the percentage of clicks that the target keyword drove to the product/s in analysis out of all search clicks driven to the product/s in analysis.