Monitor and analyze the performance of a category within Amazon across the main metrics of Retail Intelligence.
The Value of Category Sales Performance
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Market Sizing & Growth
See how big the category is and whether it’s expanding or contracting.
Identify emerging opportunities or declining segments.
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Benchmarking
As a brands or retailer, you can measure yourself against the total category trend.
Example: If the category grows 15% but a brand grows 5%, that brand is losing share.
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Strategy Alignment
This report guides assortment, pricing, and promotional strategies by knowing which subcategories or product types are outperforming.
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Retailer Negotiations
Category Sales Performance demonstrates the importance of carrying or promoting certain products within a category.
Now let's dive into each of the modules and graphs...
Category Performance Over Time
The Category Performance Over Time graph allows you to analyze category performance over time across various metrics.
- Units Sold: Number of units sold in the selected domain, category, and time frame
- Revenue: Amount of revenue generated in the category for the selected domain and time frame
- Product Views: Number of unique product views in the selected domain, category, and time frame. Multiple views of a specific product by a user within a 30-minute session are counted as one product view.
- CVR: Conversion rate is calculated by dividing unique purchases by product views in the selected domain, category, and time frame
The default displays Total for a Single Period. You can also filter to show Share, and Year over Year, and Period over Period data. Click the "Show Change" checkbox to see the comparison time period, which can be adjusted in the top right corner of the report.
By default you'll see all transaction, but you can filter by 1P vs. 3P.
- 1P: A first-party relationship where Amazon acts as the retailer and the brand as a wholesale vendor.
- 3P: A third-party relationship where Amazon provides the marketplace in which the brand acts as a seller.
Top Brands
Top Brands breaks out the top brands in the category, sorted by any of the main metrics seen in the trend chart above.
The Competitive Landscape shows the top brands in the selected category across a plot graph. It uses two metrics and crosses them: Product Views and Conversion Rate.
Tip: Use the competitive landscape to identify potential threats and risks from competitor brands.
Performance by Subcategory
Analyze the top performing subcategories within the selected category. Note that if you are already analyzing a subcategory, this chart might not be shown.
In the Top Products table, you can find the top-performing products in the selected category and time frame. Click the product name to open the relevant product listing, or its Product Performance, on Amazon.
Sort by various filters including Units Sold, Avg. Listing Price, and Reviews to hone in on the performance of specific products, or to find the most popular products, most sold, etc.
Use the top products table to identify new product opportunities and adjust your portfolio based on real consumer demand.
Retail Intelligence > Sales Performance > Category
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