Product Views

This is a Retail Intelligence metric.

The number of unique product views in the selected domain, category, and time frame. Multiple views of a specific product by a user within a 30-minute session are counted as one product view.

In a trend, you might see a spike in product views while units sold remain steady. That would indicate that while there's an interest in the product/s, it is potentially not converting into sales. If you notice this for your own products, you might want to reorganize your efforts to make sure you're capturing the right audience, or that the right keywords have been targeted.