Getting Started in 15 Minutes

In this market, there’s no time to waste! In just 15 minutes, you can uncover valuable insights that will help shape your digital strategy. 

 

To begin...

Check out Getting Started with Similarweb Web Intelligence to get an understanding of the different modules available, where they lead, and a guide to icons that you’ll see throughout the platform. 

Feel free to read about other features such as Dashboards, or how to download Excel files and how that can be a more customizable way to utilize our data.

 

Now, for the reports...

 

Monitor Traffic Trends and Quality

Start with the Traffic and Engagement report:

• Get an overview of traffic volume and distribution.
  
  
• Compare your market share with competitors.
  
  
• Assess the quality of traffic — are visitors engaging or just browsing?
  
  
• Identify trends and seasonality in traffic.
  

Try it out!

 

Discover the Sources of Traffic 

Next, take a few minutes to explore the Marketing Channels report to see where your traffic is coming from:

• Analyze traffic sources (paid vs. organic).
  
  
• Identify where your competitors are getting their traffic.
  
  
• Pinpoint opportunities to increase your own traffic share.
  

 

Try Marketing Channels!

 

 

Analyze the Search Performance

Finally, check out the Search Overview report to understand your search performance at a top level:

• Compare your organic and paid search traffic.
  
  
• Discover competitors' keywords and strategies.
  
  
• Identify top-performing search terms and gaps in your strategy.
  

 

Try Search Overview

 

 

These are the Similarweb Web Intelligence essentials: understand your traffic, learn where it comes from, and discover your overall search performance and find out top non-branded keywords.

 

If you have a bit more time, check out the Here's What You Can Do In 30 Minutes guide.