Understanding the traffic performance of your website and the websites in your competitor set across a variety of channels is essential to building a winning marketing strategy.

Similarweb's fresh and reliable metrics cover a span of marketing channels and reveal the quantity and quality of traffic sent to a site(s) from a variety of channels.

What is the Value

The Marketing Channels overview page is packed full of valuable metrics and insights for each of the marketing channels. See what channels you are winning and where you may have opportunities to grow your traffic share, evaluate engagement and quality of traffic, and look for trends over time.

Using the insights:

  • Evaluate your website's performance with traffic volume and engagement metrics, such as visits, bounce rates, conversion rates, and more.

  • Get an overview of brand awareness by looking at direct and organic traffic sources and volumes.

  • Plan and prioritize marketing resources by analyzing the leading channels generating traffic for competitors and industry leaders

  • View geographical market shares by setting the filters to narrow in on desired markets.

  • Evaluate PPC effectiveness, measure CPC, CTR, quality scores, etc.

How to Use Marketing Channels

Within Marketing Channels, you can view the traffic performance of your website and the websites in your competitors.

Note: For a deeper dive into each channel, click the link to each channel in the overview graph.

Channels Overview Insights

Channel Traffic and Engagements Insights

Traffic Sources Insights


Feature Location

Marketing Intelligence > Competitive Analysis > Overview > Marketing Channels

Research Intelligence > Company Research > Website Analysis > Acquisition > Marketing Channels

Research Intelligence > Company Research > Segment Analysis > Marketing Channels

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