Similarweb's dashboards are designed to provide users with a fully customizable view of the data that is most relevant to them.

By allowing you to choose from a list of pre-built templates or create a fully customized dashboard, you can reduce your time to discover actionable insights.

Using Similarweb dashboards

With Similarweb dashboards, you can gather the data and metrics that are most relevant to you in one place, giving you a clear and complete picture the digital landscape. Whether you're looking to track website traffic, monitor user engagement, optimized for SEO, or keep an eye on your competitors, dashboards offer quick access to a customized and tailored view.

Once created, you can share your dashboards with your team, you can subscribe to receive email notifications of fresh data, and you can use it as a template to create additional dashboards.

By gathering the most relevant data in one place and providing the flexibility to adjust your dashboard as needed, dashboards make it fast and easy to access your data, make informed decisions and stay ahead of the competition.


Create a dashboard using a template

To create a dashboard using a predefined template:

  1. From the left navigation menu, select Dashboards.

  2. Click + to add a New Dashboard. A collection of dashboard templates is presented.

  3. Select the template that best represents your needs, and hover and click + Select.

    Note: To create a custom dashboard, click + in the custom dashboard option.

    Dashboard Templates.png
  4. Under settings, enter your Main Website and up to four competitors. Then choose a Country.

  5. When finished, click Create Dashboard.

    Note: The View Sample allows you to preview the dashboard prior to creating.


Once your dashboard is created, you can update it, share it, set up alerts, download the data, and more!

Create a custom dashboard

When to choose a Custom Dashboard?

Custom Dashboard offers you a bit more flexibility. Here, you can choose each metric to be included in your dashboard from the full gallery, then set the desired country filter, websites, traffic sources, etc., for each metric. Custom dashboards also allow you to set how you want the data displayed (charts, tables, graphs, etc.).

To create your custom dashboard:

  1. From the left navigation menu, select + Dashboards.

  2. Click + Create Custom Dashboard.

  3. From the gallery of metrics, select the metrics you'd like to add to the custom dashboard.

  4. Define the settings for each metric type.

    Note: In the viewer on the right, you will see a preview of your dashboard.

  5. Click Save.

  6. Provide a name for your dashboard.

Managing your dashboard

  • Add Metric: Select from a list of metrics to add to your existing dashboard.

  • Subscribe: Subscribe to receive email notifications whenever the dashboard has fresh data.

    Note: Get notified weekly on dashboards containing the last 28 days of data, and monthly for dashboards with data that refreshes at a monthly frequency and choose if you want to receive email notifications, per dashboard. Dashboards are not available for fixed time frames since there is nothing to refresh.

  • Share: Share with all users on your account, or with specific users you choose. You have the option to notify users by email. You can also give colleagues within your organization who are not on your account viewer access.

  • Export : Download your dashboard as a PDF or PPT file.

  • Rename: Select the ellipsis (...) to rename the dashboard.

  • Duplicate: Select the ellipsis (...) to create a duplicate of the dashboard.

  • Delete: Select the ellipsis (...) to delete the dashboard.

FAQs: Templates, Notifications, and Sharing

What types of dashboard templates are available?

  • Segment Analysis: Analyze specific sections of a website to assess the performance of a particular line of business, category, topic, or brand
  • Segment Analysis Comparison: Compare website segments against each other to create an apples-to-apples comparison for any lines of business, categories, topics, or brands
  • Mobile App Monitoring: Track your Android app's competitive landscape and audience data. Use this dashboard to stay on top of your mobile competitors or portfolio.

  • Daily Competitive Analysis: Monitor your performance against the competition, over the last 28 days. Monitor for spikes in competitor traffic and spot changes in engagement behavior.

  • Monthly Competitive Overview: A high-level overview of your competitive landscape. Benchmark yourself against up to 4 competitors to analyze your performance in context.

  • Yearly Competitive Analysis: All the metrics you need to benchmark a company’s business performance against the market.

  • Website Audience Analysis: Benchmark your audience against your competitors' to increase reach and optimize messaging. A high-level overview of your competitors' audience, including demographics, geolocation, engagement metrics, and desktop-mobile traffic share.

  • Website Keyword Optimization: Use this snapshot of the keywords bringing in the most search traffic to your website. Track down the keywords you are losing to competitor websites and identify the keywords worth building your site's SEO strategy around.

  • SEO Monitoring: A comprehensive view of your SEO performance and competitive landscape. Track your market share growth, gain insight into the quality of search traffic, and discover trending keywords.

  • Paid Search Performance: Visibility into your paid search competitive landscape. Benchmark & monitor your paid search performance, reveal the trending paid keywords, and analyze your PPC battleground.

  • Affiliate Marketing Optimization: Grow your traffic from affiliates by tracking your competitor's referring domains, identifying new and optimizing existing partnerships, and analyzing the referral battleground.

  • Social Media Monitoring: Insights into social media traffic trends, key social platforms used by competitors, and the social competitor battleground

  • Keyword Group Analysis: Use your keyword group to gain visibility into performance and reveal who is bidding on and getting traffic from your keyword group.

  • Company Profile: All the metrics you need to profile and evaluate a company in one view.

Emails Notifications - FAQs

Can I receive email notifications for dashboards shared with me?


Are email notifications enabled by default?

No, they are disabled by default. You will need to subscribe to the dashboards you wish to receive notifications for.

Can I change the frequency of emails I receive?

No. The frequency of the notification emails is synchronized with new data updates. For dashboards containing the last 28 days' data, you will receive weekly notification emails. For dashboards containing monthly data, you will receive monthly notification emails.

If I subscribe to multiple dashboards, will I get lots of different emails?

We will bundle up all your email notifications of the same type. You will get one weekly email for all the dashboards you subscribed to containing the last 28 days' data. You will get one monthly email for all the dashboards you subscribed to containing monthly data.

I want to turn on/off all my dashboards - is there a way to do this without going into each dashboard separately?

No, for now, the only way to turn on/off dashboard notifications is by turning this on for each individual dashboard.

Sharing Dashboards - FAQs

Can I export my dashboard to PowerPoint presentations to share with my colleagues?

Yes, you can export any dashboard into an editable Microsoft PowerPoint presentation, which means every table, graph, or chart is fully editable and customizable within PowerPoint (including the ability to access the underlying spreadsheet data of any of the metrics).

Can I share dashboards with non-Similarweb users at my company?

You can share dashboards within your Similarweb account only, so all recipients will need a Similarweb user/license.

How will my colleagues know that I shared a dashboard?

You have the option to check the box for users to be notified by email with a link to the shared dashboard.

Can I share dashboards with people outside of my company?

No, Similarweb dashboards can only be shared within your company.

Can I share with specific people and/or all users in the account?

Yes! You have the option to share with specific colleagues or all users in your Similarweb account.

If a dashboard is shared is it “view-only” for all other users?

Yes, the owner of the dashboard is the only one who can edit the dashboard metrics. When you share a dashboard, those you share it with can view it and interact with it, but can't edit it.

If a dashboard is shared with me, am I able to edit it?

No. However, ‘view-only’ users of a dashboard are able to duplicate it in order to edit the dashboard. These changes will only appear under their user and not on the originally shared dashboard.

If I update a dashboard after it’s shared, will it automatically update for everyone?


Can I stop sharing a dashboard?

Yes, if you are the dashboard owner then you can revoke access for all other users in your Similarweb account.

What happens if I share a dashboard with a custom asset (custom category/keyword group) in it?

This will work within the dashboard that was shared, but you won’t see it in your custom assets. If you duplicate the dashboard you will get this custom asset added to your user and can edit as required (this won’t be linked to the custom asset of the original user)

Was this article helpful?
20 out of 26 found this helpful