1. SimilarWeb Knowledge Center
  2. Glossary
  3. A

Audience

Contains audience data for the analyzed domain and information about the visitors to the domain.

This section includes:

Within our App offering, we have app audience demographics and interests to help users determine the age range and gender of the users, while also understanding related app behaviors.

Demographics

  • Typical App User: Common attributes of app users: typical gender, age group, and overlapping app usage

  • Gender distribution: Gender distribution of the app's users

  • Age Distribution: Age distribution of app's users

Interests

  • App Title: Name of the app as it appears in the app store.

  • Category Usage Rank: Calculation that factors in "Current Installs" and "Active Users" in the app's main category in the selected country (over the last 12 months). The rank is benchmarked against two types of lists: free and paid, depending on the app type.

  • Country Usage Rank: Calculation that factors in "Current Installs" and "Active Users" in the selected country (over the last 12 months). The rank is benchmarked against two types of lists: free and paid, depending on the app type.

  • Affinity Score: Level of the probability of an app being used by the same users that installed and used the analyzed domain.

  • Category distribution is listed by Top Categories and by Top App's by Categories

  • Top Categories: Most frequent categories out of all categories of apps that are installed and used by users that have installed and used an App. 

  • Top Apps by Categories: Apps with a high probability of being used by the same users that installed and used a specific App under 'Top categories' 

  • Table of Top Apps by Title, Category Usage Rank, Country Usage Rank, and Affinity Score:

Was this article helpful?
8 out of 19 found this helpful

Other articles you might like