Use Website Demographics to gain valuable insights into the audiences visiting your website, your competitors' websites, and your industry.
With website demographic data, such as gender, age, geographic location, and traffic type (desktop or mobile), you can:
-
Customize content to meet the needs and expectations of your visitors and prospects
-
Benchmark your audience against your competitors and your industry to understand your strengths and opportunities
-
Monitor your market share across demographic segments
-
Optimize user acquisition, partnerships, and brand awareness efforts towards your relevant audience with the right messaging and targeting
Similarweb offers demographic data for the traffic to a website or competitive set.
-
To find the audience demographics for a website, go to Website Analysis and enter a domain.
-
From the sidebar menu, select Demographics.
-
Use the filters in the upper right to select the timeframe, geographic region, and traffic source (desktop or mobile) of your analysis.
The page will populate with the following demographic insights:
-
Gender distribution: Percent breakdown of visitors by male and female.
-
Age distribution: Percent breakdown by age - six groups, starting at age 18.
-
Traffic and Engagement by Audience: Specify a demo audience and understand the Competitive Share across the selected sites as well as the Audience Share per site.
Additional Resources
For more information on using these insights, read our blog post How to Use Website Demographics Effectively in Your Audience Analysis.
Try it out! You can find Demographics data for industries, websites:
-
Website Analysis. Enter a website and go to the Demographics page.
Comments
Article is closed for comments.