The Geography report enables you to see traffic to a site per country. You can identify the leading countries sending traffic to your competitors, and then adapt your competitive strategy in each market.
To view website traffic per country for up to five sites, follow these steps:
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Under Website Research, go to Website Analysis, enter a website, and then go to the Geography page.
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For a competitive benchmarking report, click +Compare and add up to four additional websites.
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Using the filters in the upper right, set the time period and type of traffic (desktop, mobile web, or all traffic) that you would like to analyze.
PRO Tip: It would be beneficial to run this report in two different ways: looking at just your site by itself, and then comparing it to top competitors. The report with one site will provide a comprehensive undertanding of where that brand has the strongest presence, where it can grow, and the changes in traffic picked up. The benchmarking report highlights where the competitors are winning and/or gaining, providing new markets you could target for your own growth.
Two Different Ways to View
The World Map Use the interactive map to hover over each country and see which site in the analysis gets more traffic by location.
Toggle "Include all country domains" to include all the additional domains, such as samsung.de, samsung.nl, etc. This aggregates all country domains into a single view, providing an accurate representation of global brands' footprints and competitive market shares, all at the click of a button.
With the list under the world map, you can find the list of countries sending traffic to the selected website(s), ranked by traffic share.
Key metrics & insights in the listed report:
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Country: Geographic location that sends traffic to the analyzed site(s).
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Traffic Share: Percent of traffic sent from each country to all the selected websites.
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Competitive Traffic Share: Percent of traffic sent to each website from the specified countries.
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Change: (This is only available when analyzing one website.) Month-over-month change in traffic from the specified country (based on the selected time period).
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Country Rank: Based on website ranking in the primary website's top country. Rank is defined by the highest sum of monthly unique visitors and page views.
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Visit Duration: Average duration of the visit in hours, minutes, and seconds (this average includes bounced visits).
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Pages/Visit: Average pages per visit for the selected time period. Remember that for most sites, the goal is to keep users engaged, nurture their interest, and encourage them to take the next step - therefore the greater the Pages/Visit is the more engaged their audience is with their brand.
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Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page.
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