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App Audience Interests

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Audience Interests provide the list of apps with a high probability of being used by the same audience as the selected app.

The App Interests metrics are based on an algorithm that takes into consideration apps that are used more than average by users who also use the selected app.

How to Use Audience Interests

 

To target your analysis:

  • Click +Add to compare up to 5 apps.

  • Using the filters in the upper right, select the country, and if available, select the period of time for your data.

The top half of the page provides insights into the analyzed app's Category Distribution. These insights help to identify which app category is the best fit for your app, and can help inform your advertising strategies.

  • Top Categories: top commonly used categories by the audience

  • Top Apps by Categories: Apps with a high probability of being used by the same audience

The bottom half of the screen lists apps with a high probability of being used by the same users, from the same store.

The information provided in the table includes:

  •  

    App Title: Name of the app as it appears in the app store.

  •  

    App Publisher: Publisher of the app that provides the capability and inventory that allows advertisers to run ads in their apps or on mobile sites

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    Main Category: Main category for which the app is listed.

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    Category Usage Rank: Calculation that factors in "Current Installs" and "Active Users" in the app's main category in the selected country (over the last 12 months). The rank is benchmarked against two types of lists: free and paid, depending on the app type.

  •  

    Country Usage Rank: Calculation that factors in "Current Installs" and "Active Users" in the selected country (over the last 12 months). The rank is benchmarked against two types of lists: free and paid, depending on the app type.

  •  

    Affinity Score: Level of the probability of an app being used by the same users that installed and used the analyzed domain. Two things are into consideration: Installs - the group of users that installed the app (it doesn't necessarily mean they've used it), and higher usage of the suggested app than its normal usage patterns.

Feature Location

Try it now! App Analysis > Enter an app and go to Audience Interests.

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