After you logged into the Similarweb platform, you will see various navigational items, such as:

  • Left Menu: This is the area where you can access your solution and general settings. The left menu remains visible, so you can easily access it at any time.

  • Compare/Add Button: Enter or add additional websites for comparison when you are analyzing data.

  • Date/Country/Desktop/Mobile/All Traffic: Select the date and country, depending on your package settings, and decide whether to show data for desktop, mobile, or both.

  • In-Page Navigation: There are various general functions, such as exporting to Excel, changing metrics, or adding the data to your dashboard available throughout Similarweb.

Page Navigation

The following screenshot displays a typical page within Similarweb and highlights the key navigational items.

Navigation_24-Mar-2021.jpg

Sidebar Navigation

Icon

Icon/Button Description

Home__Selected_No.png

Home: Your solution home page

Digital_Marketing__Selected_No.png

Digital Marketing Solution: Use Digital Marketing Intelligence to optimize your traffic across search, display, affiliate, and more

Market_Research__Selected_No.png

Market Intelligence & Audience Research Solutions: Explore your market, Discover industry trends, Analyze competitive performance & understand audience behavior

Workspace__Selected_No.png

Workspace: Provides the ability to customize a work environment based on your specific competitive landscape

See Create an Arena

Dashboards__Selected_No.png

Dashboards: Create dashboards from scratch or use our predefined templates based on the most common metrics

See Build Your Own Dashboard

App_Research__Selected_No.png

App Research: Analyze any app's digital strategy and performance

Conversion_Analysis__Selected_No.png

Conversion Analysis: View bottom-of-the-funnel metrics, like conversion rate and converted visits, and identify the best converting marketing channels for a given industry.

See Conversion Analysis

Custom_Insights__Selected_No.png

Custom Insights: Generate customized reports

Help__Selected_No.png

Knowledge Center: Step-by-step and use case articles to help you with your journey and perform your Similarweb tasks

See our Knowledge Center

Settings__Selected_No.png

Settings: Add/update your financial and user information in your account

In-Page Navigation

Icon

Icon/Button Description

Default.png

Compare: Enter websites to view your competitive landscape.

See Compare Tool

Button__.png

Add: Add websites to view your competitive landscape

Three_Dots.png

Include Subdomains: Include subdomains, such as blog.similarweb.com

Date_Picker_Icon.png

Date: Select the period of time you would like to analyze. You can also compare to past periods, depending on your package.

See Period Over Period in Comparison Mode

Country_Icon.png

Country: Select the country you would like to analyze, depending on your package.

All_Traffic_Icon.png

All Traffic: Indicates web data includes both desktop and mobile

Desktop_Mobile_Icon.png

Desktop/Mobile Web Traffic: Filter to compare desktop or mobile web data

Excel_Icon.png

Download Excel: Export contents of a table to Excel format

PowerPoint_Icon.png

PowerPoint: Export any dashboard into an editable PPT file, where all metrics and tables are natively built within PowerPoint

PDF_icon.png

PDF: Export your dashboard reports to PDF format

PNG_icon.png

PNG: Export contents of a chart to an image file for use in presentations, emails, etc.

Metrics_Icon.png

Change table metrics: Filter to display certain metrics on the page.

Add_to_Dashboard_Icon.png

Add to Dashboard: Create a new dashboard based on specific metrics, or add to an existing dashboard

See Build Your Own Dashboard

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