All the data and insights you need to transform your business' digital performance live within a streamlined sidebar and report navigation.
You'll first notice essential tools of the platform such as the Homepage and Dashboards. Then there are modules that aggregate various reports accordingly, depending on your company's subscription. Lastly on the bottom, you can stay up-to-date with the most recent platform releases and adjust settings.
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Homepage: Instant insights into your competitive set's traffic and engagement performance. (This will be available to all clients in an update later this year.) Dashboards: A great tool to save the reports most valuable to you and monitor digital insights. Competitive Trackers: Monitor the digital performance of your competitors through ready-to-use insights and automated alerts. Benchmarking: Only visible once you've set up your Homepage, this elaborates on the benchmarking insights found there with additional metrics and reports. (This will be available to all clients in an update later this year.) Website Research: The reports here focus on the traffic and engagement performance for a website, a specific segment of a website, a competitive set of up to five websites, or an entire industry of websites. Understand the most impactful marketing channels, cross-browsing behaviors, and more. Search Intelligence: This module either focuses on analyzing keywords to understand their overall popularity and impact, or looks at the search terms driving traffic. Alongside search traffic, there are SERP ranking reports, backlinks analysis, and even our own Site Audit tool for SEO teams. Ad Intelligence: This section of the platform focuses on analyzing a brand's display ad campaigns, the publishers in which these ads can be found, impressions and spend data, and more. Market Research: Analyze a pre-defined or custom-made market to find top or on-the-rise brands and assess your landscape through various digital metrics. Learn of trending products or brands through Demand Analysis (which uses keyword data), and find out which sites sell a lot on their site. What's New: See what new and exciting features and metrics the Similarweb has to offer. Settings: Manage your account and user information. |
Similarweb pages offer many features and filters that make it easy to target and analyze the websites and data most relevant to your business objects. Each page offers various functions, such as exports, support collaboration, and data management.
At the top of various reports, you'll see this:
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Compare/Add : the blue icon at the top of the page allows you to enter or add additional websites for comparison and data analysis.
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Date | Country | Desktop/Mobile/All Traffic: Set the date range, select the country, and decide whether to show data for desktop, mobile, or both.
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Functional Icons: include various general functions, such as exporting to Excel, changing metrics, sorting and filtering, or adding the data to your dashboard.
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Icon/Button Description
Include Subdomains: Include subdomains, such as blog.similarweb.com.
Show Google Analytics Data: Click the toggle to view Google Analytics data.
Note: This toggle will only be available if the site has publicly connected Google Analytics or privately connected and you are on the relevant account.
Education Bar: Open the education bar to view relevant feature guides, use case guides, and/or video tutorials to the page you're using.
Date: Select the period of time you would like to analyze. Depending on the report you're using, you can also compare to past time periods. (This is also depending on your subscription).
Tip: Learn about Period Over Period in Comparison Mode.
Country: Select the country you would like to analyze, depending on your package.
All Traffic: Indicates web data includes both desktop and mobile.
Desktop/Mobile Web Traffic: Filter to compare desktop or mobile web data.
Download Excel: Export the contents of a table to Excel format.
PowerPoint: Export any dashboard into an editable PPT file, where all metrics and tables are natively built within PowerPoint.
PDF: Export your dashboard reports to PDF format.
PNG: Export contents of a chart to an image file for use in presentations, emails, etc.
Share Graph: Easily share a graph to LinkedIn, Twitter, and Facebook.
Change table metrics: Filter to display certain metrics on the page.
Add to Dashboard: Create a new dashboard based on specific metrics, or add to an existing dashboard.
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