Spend less time digging through data and more time focusing on actionable insights with Competitive Trackers.

Focus on what matters

Use the Competitive Tracker to monitor the digital performance of up to 25 competitor websites and discover shifts in critical performance metrics for the competitive set. With ready-to-use insights and automated alerts, you can stay informed and make data-driven decisions for your business.

Competitive trackers help you:
  • Monitor the digital traffic across your competitive landscape.

  • Get insights into your rivals’ performance across various acquisition channels and uncover opportunities.

  • Quickly surface emerging trends in your competitive set so that you can react fast.

  • Get regular updates and insight highlights delivered directly to your email.

How to set up and use Competitive Trackers:

To set up your first tracker:

  1. From the sidebar, select Competitive Trackers > + Create a tracker.

    create competitive tracker
  2. Enter your website or choose a segment to set as the basis for comparison.

  3. Choose which country you'd like to see traffic for, or set the filter to Worldwide to see global traffic data.

    Next, choose the industry most relevant for your analysis. Click Next.

  4. Choose a set of competitors to track. You can add up to 25 websites to each tracker. Click Finish.

  5. Lastly, give your new tracker a name and click Done.


    Your Competitive Tracker is created and provides traffic data and insights for the defined competitive set.

  6. Hit subscribe to stay alerted to any updates.


The tracker will send monthly insights highlighting key data trends and actionable insights.



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