Find the websites closely competing with the analyzed website for Organic and Paid search traffic using the Search Competitors tools (available as both: Organic Competitors and Paid Competitors).

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What is the Value?

In order to improve your ranking, you have to understand which websites are competing for the same keywords so you can shape a strategy to beat them. With the Organic and Paid Competitors tools, uncover who you are competing with for traffic. The list of domains may be very different from your well-known business competitors, especially over a specific geography.

After you identify search competitors of interest, you can use the Search Overlap Score to determine the degree of overlap. Continue your analysis with the Keyword Gap tool to discover how to win traffic share from them.

How to Use Organic/Paid Competitors

To discover your top organic or paid search competitors and analyze the degree of overlap, follow these steps:

  1. Go to Organic Competitors or Paid Competitors and enter a website.

    Note: This feature is available in multiple modules. See Feature Location.

With the graph at the top of the page, you can visually benchmark a site against its search competitors.
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Examine the intersection between two metrics to get a visual snapshot of the top 10 sites with the highest search overlap score to the analyzed site.

Select 2 metrics that will represent the x- and y-axis. Available options are:

  • Total Traffic

  • Organic/Paid Traffic

  • Shared Keywords

  • Search Overlap Score

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Tip: Don't forget about the additionals filters at the top of the graph! Narrow down your analysis by Industry, Website Type, or Search Type. Toggle on Rising Competitors or New Competitors

Scroll down to the table to find additional insights on your search competitors.

Key metrics & insights:

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Tip: Click the leftmost box to save a domain of interest to an industry.

Feature Location

Try it now!

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