Creating a custom industry allows you how to analyze your market by creating a personalized view using the Custom Industry feature. You can create a personal, fully customizable industry. You can group up to 100 different websites together and create a unique industry in the Web Industry Analysis module. Access the same sections and metrics available for the 250+ pre-made industries that already exist in SimilarWeb.

How to Use

To create a custom industry:

  1. From Market Research > Industry Research > Web Industry Analysis, click + Custom Industry.

  2. Provide a name for your custom industry.

  3. Enter or paste one or more websites.

  4. In the List type drop-down, select either General Category or Partner List.

  5. When finished, click Save.

    Your newly created custom industry list will be available under My Custom Industries.

Industry Overview includes data for:

  • Monthly visits: Sum of all visits (non-unique, desktop & mobile) per month.

Some of the ways that you can use custom categories:

  • Competitive analysis: Analyze direct competitors in your specific niche or category

  • Customer prospecting: Spot up and coming players or brands with high market demand

  • Blue-chip benchmarking: Discover how the most successful players are winning the market

  • Brand performance: Group different web properties belonging to a specific entity (e.g.,,, etc.

  • Partner performance: Track the performance of your suppliers, customers, or affiliates

Business use cases:

  • The business strategy team at a US-based e-commerce website wishes to expand into new markets overseas and decides to use eBay as its model. By building a custom category containing a selection of eBay’s TLDs, the team can obtain an overview of the international eBay market and discover insights like market size, key growth strategies, and users’ interests and engagement. All this is tracked going back up to 12 months. Based on this, the team can identify which markets to expand into and create a market penetration strategy.

  • The marketing team for a new classroom management app wants to advertise on high-end education publishers. The team creates a custom category containing 20 publisher sites, enabling them to identify the best-performing publishers in the group based on traffic share and engagement. This helps the team to understand the traffic sources and their quality for each site and for the group as a whole. They can also identify publishers that have increased in rank from the previous month, which indicates that their engagement and traffic is improving. Based on this information, the team can close in on those publishers that are worth the company’s advertising budget, improving their chances for positive ROI.

Feature Location

Market Research > Industry Research > Web Industry Analysis

Try it now!

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