A custom industry is a personal, fully customized group of up to 300 different websites and 10 different segments. Custom industries are saved on your account so that you can easily revisit and analyze the sites most relevant to your business.

Define your custom industry for benchmarking and traffic analysis and analyze the same data and metrics available for the 210+ pre-made industries that already exist in Similarweb.


Custom industries are shared among all users on an account for shared use and easy collaboration with your colleagues.

Find data and insights for your industry in the Market Analysis module.

Additional Resources

For more information, visit Creating a Custom Industry.

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