Discover data and insights on the incoming traffic to your website and your competitor's sites. Referrals traffic includes traffic from affiliates, links, content partners, and traffic from direct media buying or news coverage.
Get insights on traffic volume, traffic share, % change, engagement data, referral domains, and industries. Find referral leaders and referral opportunities.
Website Analysis offers two areas that provide data on referral traffic. You can see referral traffic to a website or group of sites out of all traffic with Marketing Channels. Then we have the Referral traffic module, which provides incoming and outgoing traffic to the selected site(s) (link leads to the incoming traffic report).
The Channel Traffic & Engagement graph provides traffic volume and engagement metrics on the Marketing Channels page. Tip: View data by daily, weekly, or monthly trends.
Note : You can select Growth Rate Over Time to show the percentage of traffic change from one month to another.
Key Metrics:
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Traffic Share |
Percentage of referral traffic sent to each analyzed website. |
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Avg. Visit Duration |
The average duration of the visit. Longer visits may suggest that visitors interact more extensively with the website, which may mean they find it a rich source of relevant information and knowledge. The more time a visitor spends on the website, the more likely they will convert. Note: This average includes bounced visits. For more information, see our Glossary. |
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Pages / Visit |
The average number of pages visited per referral visit. |
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Bounce Rate |
The average bounce rate is when the user visits only one page from a referral. |
The Incoming Traffic report offers data and insights on the referral partners and industries. Understanding the traffic share, traffic trends, new and trending websites, and your wins and losses presents an excellent opportunity to analyze and optimize your referral traffic strategy. Click here for a detailed guide to the report.
Outgoing Traffic
See how your outgoing referral traffic stacks up against your competitors, and get a breakdown of outgoing referral traffic insights for your site and your competitors over time. Click here for a detailed guide to the report.
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