Daily Unique Visitors


Daily Unique Visitors is the daily sum of devices visiting the analyzed domain, within the country and time period analyzed. 

Unique visitation is a core metric that allows clients to estimate the sum of users (not deduplicated) generating visits to a website. Unique visitors can be viewed as a daily and monthly granularity.



Unique Visitors is the foundation of many of our other traffic and engagement metrics. Daily Unique Visitors is an estimation of the active users we see in one day visiting a website (on both mobile web and desktop). SimilarWeb calculates a unique visitor based on the visits of an anonymous unique ID over the period of a time. 


Using this metric:

Use Unique Visitors to assess the reach of a website. Compare Monthly Unique Visitors to Daily Unique Visitors to see how often users visit a website throughout the month.


This metric is useful for:

  • Gauging website stickiness and engagement
  • Evaluating the days of the week with peaks in traffic to a website (perhaps visitation is higher on the weekends, for instance)
  • Analyzing website and app interaction holistically by evaluating DAU app traffic and Daily Unique Visitor traffic side by side


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