Daily Unique Visitors

Definition:

Daily Unique Visitors is the daily sum of devices visiting the analyzed domain, within the country and time period analyzed. 

Unique visitation is a core metric that allows clients to estimate the sum of users (not deduplicated) generating visits to a website. Unique visitors can be viewed as a daily and monthly granularity.

 

Calculation:

Unique Visitors is the foundation of many of our other traffic and engagement metrics. Daily Unique Visitors is an estimation of the active users we see in one day visiting a website (on both mobile web and desktop). SimilarWeb calculates a unique visitor based on the visits of an anonymous unique ID over the period of a time. 

 

Using this metric:

Use Unique Visitors to assess the reach of a website. Compare Monthly Unique Visitors to Daily Unique Visitors to see how often users visit a website throughout the month.

 

This metric is useful for:

  • Gauging website stickiness and engagement
  • Evaluating the days of the week with peaks in traffic to a website (perhaps visitation is higher on the weekends, for instance)
  • Analyzing website and app interaction holistically by evaluating DAU app traffic and Daily Unique Visitor traffic side by side

 

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