Monthly Unique Visitors

Monthly unique visitors is the average number of individuals visiting the analyzed domain.


Unique visitors are the foundation of many of our other traffic and engagement metrics. Visit Unique Visitors for more information on how we calculate this metric.

Note: Daily Unique Visitors reflect the number of individuals who visited a website in one day. If someone visits a website multiple days in one month, they will be a daily unique visitor each day they visited, however, they will be counted as one monthly unique visitor.


Use Unique Visitors to assess the actual reach of a website. Compare this metric to Total Visits to understand repeats vs. new visitors. Compare Monthly Unique Visitors to Daily Unique Visitors to see how often users visit a website throughout the month.

This view is useful for:

  • Strategy and investment teams measuring a brand’s reach

  • Publishers assessing the exposure for a competitor’s piece of content

  • Advertisers quantifying the impact of another company’s campaign

For more information, see Traffic & Engagement: Getting Started.

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