Find the Right Contacts

In today’s sales landscape, finding the right person, at the right company, at the right time is the single most critical factor in pipeline generation and deal velocity. Similarweb Sales Intelligence not only helps you identify which companies to target, but it also empowers you to reveal decision-makers’ contact information and connect with them using data-driven context.

What is Similarweb’s Contacts Data?

Similarweb provides access to over 470 million business contacts worldwide. Each contact may include:

• Verified business email
• Direct dial or mobile number
• LinkedIn profile link
• Job title, department, seniority, location
   

All contacts are:

• GDPR & CCPA compliant
• Collected via a multi-vendor waterfall model (including publicly available data, B2B partnerships, and opt-in directories)
• Updated frequently and graded by confidence level (A+, A, B, C) to help you prioritize accuracy

• Read more about our Contacts Data in our FAQ
  
   

The Value of Contacts Data

The Contacts data found in Sales Intelligence provides value for teams across the organization. 

• For SDRs and BDRs, they can easily find and connect with qualified decision-makers
• For Account Executives, it allows them to multi-thread key details with multiple stakeholders
• For Account Managers, they can find champions and influencers in client organizations
• For Sales Ops, it provides a way to automate enrichment in CRM systems
• For Marketing teams, they can use the data to build contact-rich ICP segments for outbound campaigns

Data Credits Usage

Within Sales Intelligence are various ways to find the right contact data. Either way, it’ll help in your research to win higher response rates, manage faster deal cycles, and establish more productive outbounding.

*Note that to reveal a contact uses one credit per reveal.

Discover New Contacts Through Search Companies

1. Navigate to Search Companies from the left hand menu under the Prospecting module.

2. Use Company Filters to define your ICP. Filters include...
   • Employee location
   • Industry
   • Headquarters location
   • Visits from (countries)
   • Tech stack
   • Contact profile (more detail in below)
   • Limit results
   • And many more

3. You can use the Contacts filter within the Company filters to hone in on your results via contact parameters. When you scroll down to Show more filters and select Contacts from the new menu, there will be more parameters to choose from. You can even toggle to apply those filters on company results.

   

4. Once the parameters are set, go to the Contacts tab
5. Apply the filters you want, including:
    
   • Department (e.g., Marketing)
   • Seniority (e.g., Director+)
   • Contact Details (email, phone)
      
6. Click Reveal (uses 1 credit)

6. Click on Save Filters in the top right corner to save to your lists and get monthly updates. Or, click on Export Options to export to an Excel sheet or SalesForce.
   
    

Use Company Analysis or Lead Lists to Find New Contacts

• When viewing a specific company in Company Analysis, you’ll see the Contacts tab
• Filter, reveal, and save the right people by Exporting to either Excel or SalesForce
   

Use the Sales Extension

The Similarweb Sales Extension is a Chrome extension that overlays critical Similarweb Sales Intelligence data on top of platforms.

Integrating with CRM (Salesforce & Hubspot)

Salesforce (via Similarweb Connector):

• Go to Settings > CRM Integration > Salesforce
• Authorize the connection
• Set sync rules (which records to enrich, which fields to populate)
• Use Scheduled Refresh to update monthly
• Sync contact data into CRM fields like “Phone,” “Email,” “Job Title” etc.
   

Hubspot

• Go to Settings > CRM Integration > Hubspot
• Connect via native integration
• Map fields (company size, contacts, traffic metrics)
• Create enrichment flows to automate future updates
  
   

Tips and Best Practices

1. Reveal with Purpose
   Don’t reveal contacts blindly. Use traffic or intent signals to prioritize which accounts are likely in-market.
    
2. Filter with Intent
   Use filters such as:
   • Department (e.g., Marketing, IT, Product)
   • Seniority (e.g., VP+)
   • Location (for region-based reps)
   • Contact details availability (email/phone)
      
3. Use Confidence Grades
   Focus on A+ and A contacts first for highest deliverability.
    
4. Multi-thread Deals
   In high-value accounts, reveal several contacts across different departments to prevent deals from stalling.
    
5. Pair with Sales Signals
   Reveal contacts only when sales signals like traffic spikes, tech installs, or buyer intent suggest opportunity.
    
6. Integrate into CRM
   Automate data flow into Salesforce or Hubspot to keep pipelines clean and enriched.