Monthly unique visitors is the average number of individuals visiting the analyzed domain.
Note: Daily Unique Visitors reflect the number of individuals who visited a website in one day. If someone visits a website multiple days in one month, they will be a daily unique visitor each day they visited, however, they will be counted as one monthly unique visitor.
Use Unique Visitors to assess the actual reach of a website. Compare this metric to Total Visits to understand repeats vs. new visitors. Compare Monthly Unique Visitors to Daily Unique Visitors to see how often users visit a website throughout the month.
This view is useful for:
Strategy and investment teams measuring a brand’s reach
Publishers assessing the exposure for a competitor’s piece of content
Advertisers quantifying the impact of another company’s campaign
For more information, see Traffic & Engagement: Getting Started.