The People Also Search For SERP feature contains a list of related search topics that other people commonly search for. This feature helps users find more information on a particular topic and helps them discover new and related queries they may not have thought of.
What is the difference between "People Also Ask" and "People Also Search For"?
"People Also Ask" is a Q&A style feature that is embedded directly in the SERP. Clicking one of the questions will reveal answers from sites that may not appear in the SERP from the user's original query, thus expanding the number of organic results for the query.
"People Also Search For" is a list of suggestions for alternate queries that the user may not have thought of. Clicking one of the suggestions takes the user from the page and begins a new search query.
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