SERP (Search Engine Results Page)

SERP stands for Search Engine Results page. It is the list of results supplied by the search engine in response to a user’s query. 

SERP example

What is SERP?

The Search Engine Results Page (SERP) is the webpage you see after entering a query into Google, Yahoo, or any other search engine. 

The SERP includes a list of both paid search ads and organic results. Results are displayed in a variety of formats, including websites, images, videos, featured snippets, shopping results and more.

  Read more: Check out this article on SERP Features for more information on the kinds of content you may see on a SERP!

Organic Search

Organic search results are ranked by the search engine's algorithms, which take into account various factors such as the relevance and quality of the content, the authority and trustworthiness of the source, and the user's location and search history. The process of optimizing content so that it will be ranked highly on the SERP for a specific keyword is called SEO (Search Engine Optimization).

Paid Search

Paid search results are featured in the sponsored results section of the SERP. The position of paid search results is determined by many factors including bid amount, ad relevance, and ad quality. Analyzing paid search results such as display ads, shopping ads, or local service ads can help to inform your own paid advertising strategy and help you create more effective and targeted ads.

What is the value of the SERP?

Search Engine Resuls Page

The SERP provides users with a list of relevant results in response to their query, allowing them to quickly and easily find the information they are looking for. The higher your site is ranked on the SERP, the more visible it is and therefore, the more likely it is that a user will click.

It's important to understand what types of content are appearing in organic search results so you can inform your own content strategy and create content that is more likely to rank well. For more information on building an SEO strategy, visit our Complete Guide to Creating a High Impact SEO Strategy.

To learn more about building a strong paid search strategy, visit Optimize your Paid Search Strategy.

Additional Resources:

  • SERP Snapshot: Similarweb’s SERP Snapshot tool, provides visibility into the search engine results page for organic keywords and, specifically, the position and performance of keyword search results
  • Ranking Distribution: Similarweb’s Ranking Distribution tool lets you quickly understand how well your website and your competitor's website(s) are ranking on the Google SERP.
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