People Also Ask

The People Also Ask SERP feature provides a list of commonly asked questions that relate to the user's search query. The goal of this SERP feature is to help users refine their searches.

What is the difference between "People Also Ask" and "People Also Search For"?

"People Also Ask" is a Q&A style feature that is embedded directly in the SERP. Clicking one of the questions will reveal answers from sites that may not appear in the SERP from the user's original query, thus expanding the number of organic results for the query.

"People Also Search For" is a list of suggestions for alternate queries that the user may not have thought of. Clicking one of the suggestions takes the user from the page and begins a new search query.

Learn more:

• How to Rank in People Also Ask Boxes
• People Also Ask vs. Things to Know SERP Features
• SERP Features Report
• Your Smart Guide to SERP Features