Google’s Search Engine Results Page (SERP) displays various types of content, known as SERP Features, when users search for information.
A significant portion of online search traffic, whether organic or paid, is generated through clicks on SERP Features, rather than standard organic and paid search results.
In the table below, we specify how Similarweb categorizes the traffic derived from clicks on various Google SERP features.
Google Images: traffic is categorized as Organic Search |
Google Videos: traffic is categorized as Organic Search traffic |
Google News: traffic is categorized as Organic Search traffic |
Google Maps: traffic is categorized as Referral traffic Note: Clicks on "Featured" links are categorized as paid traffic |
Google Shopping: traffic is categorized as Paid Search traffic |
traffic is categorized as Paid Search traffic |
Google Flights: traffic is categorized as Organic Search traffic |
traffic to sponsored links is categorized as Paid Search traffic, while traffic to links that are not sponsored ("All options") is categorized as Organic Search |
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