How does Similarweb classify traffic from different SERP Features?

Google’s Search Engine Results Page (SERP) displays various types of content, known as SERP Features, when users search for information.

A significant portion of online search traffic, whether organic or paid, is generated through clicks on SERP Features, rather than standard organic and paid search results.

In the table below, we specify how Similarweb categorizes the traffic derived from clicks on various Google SERP features.

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Google Images:

traffic is categorized as Organic Search

Google Images

Google Videos:

traffic is categorized as Organic Search traffic

Google Videos

Google News:

traffic is categorized as Organic Search traffic

Google News

Google Maps:

traffic is categorized as Referral traffic

  Note: Clicks on "Featured" links are categorized as paid traffic

Google Maps

Google Shopping:

traffic is categorized as Paid Search traffic

Google Shopping

Google PLA (Product Ads):

traffic is categorized as Paid Search traffic

Google Product Ads

Google Flights:

traffic is categorized as Organic Search traffic

Google flights

Google Hotels:

traffic to sponsored links is categorized as Paid Search traffic, while traffic to links that are not sponsored ("All options") is categorized as Organic Search 

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