Understanding the digital traffic of a particular line of business, category, topic, or brand on any website in a way that is easy to understand.

Similarweb's fresh and reliable metrics cover a span of marketing channels and reveal the quantity and quality of traffic sent to sites from a variety of channels.

What is the Value?

The Marketing Channels overview page is packed full of valuable traffic metrics and insights for each of the marketing channels. See which channels are performing the best and where you may have opportunities to grow your own traffic share, evaluate engagement and quality of traffic, and look for trends over time.

How to Use Segments Marketing Channels

Within Company Research > Segment Analysis, you can view an overview of marketing channels' performance and traffic and engagement metrics.

Channels Overview

Marketing Channels Traffic and Engagement


Feature Location

Research Intelligence > Company Research > Website Analysis > Acquisition > Marketing Channels

Research Intelligence > Company Research > Segment Analysis > Marketing Channels

Marketing Intelligence > Competitive Analysis > Overview > Marketing Channels

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