Bounce Rate represents the percentage of visitors who enter a site, take no action, and leave after visiting only one page. The bounce rate counts all visitors who leave your website from the same page they entered without taking action.


Similarweb calculates bounce rate by dividing the single-page visits by total visits to your site during a set period. The bounce rate is reported as a percentage of the total visits during the specified time frame.

For example, if you had 500 visitors to your site on day X and 250 left without taking action, your bounce rate on day X is 50%. This includes visitors who remained on the page until the session timed out.

Using this metric

Bounce Rate can reflect how well a site is doing at retaining its visitors. An abnormally high bounce rate is generally an indication that people are leaving a website, and aren’t willing to stick around to explore. Use this metric to understand as a gauge for engaged visits.

Track bounce rates for specific pages or page groups. Consider the industry, the type of site, the traffic channels, SEO strategy, etc. These considerations are critical for understanding how people interact with the site and can help optimize your site.


The Bounce Rate insight is located in several Website Traffic and Engagement modules within the Marketing Intelligence and Research Intelligence solutions.

To learn more, see Bounce Rate: Understanding, Measuring and Tracking for Growth.

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