Bounce Rate

 

Definition

Bounce Rate represents the percentage of visitors who enter a site and then leave after visiting one page.

Calculation

SimilarWeb calculates Bounce Rate by dividing all sessions by the single-page sessions.

Using this metric

Bounce Rate can reflect how well a site is doing at retaining its visitors. An abnormally high bounce rate is generally a warning that people are leaving a website, and aren’t willing to stick around to explore. Use this metric to understand what is the “real” number of engaged visits, and to analyze the likelihood of a visitor to complete the website goal (page views, purchase etc.).

 

Gk-m9ubypqVUNt9K.png

Was this article helpful?
5 out of 6 found this helpful
Have more questions? Submit a request

Comments

0 comments

Please sign in to leave a comment.