Understanding the digital traffic of an industry set across a variety of channels is essential to building a winning digital marketing strategy.

Similarweb's fresh and reliable metrics cover a span of marketing channels and reveal the quantity and quality of traffic sent to sites from a variety of channels.

What is the Value?

The Marketing Channels overview page is packed full of valuable traffic metrics and insights for each of the marketing channels. See which channels are performing the best and where you may have opportunities to grow your own traffic share, evaluate engagement and quality of traffic, and look for trends over time.

How to Use Industry Marketing Channels

Within Industry Research > Web Industry Analysis, you can view the traffic performance of an industry or a custom industry.

Traffic Share

Traffic Volumes by Source


Feature Location

Try it out! Web Industry Analysis > Enter an industry and click on the Marketing Channels page.

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