Get Mobile Web Traffic data and insights for key traffic metrics across a variety of marketing channels. Mobile web traffic is traffic that is derived from mobile web browsing activity.

See how your competitors are performing on mobile web vs desktop and uncover strategic opportunities by analyzing traffic sources.


  • New Mobile Web data is available from January 2020 onward. This algorithmic improvement has no impact on the absolute value of Mobile Web traffic.

  • For overlapping date ranges (e.g. July '19 -  June '20) where two algorithms are in use, an average across the data sets is calculated. Please note that data from January 2020 onwards will provide a greater level of accuracy.

  • As of January 2021, we will be reinstating the last 12 months of Mobile Web data for all domains (not subdomains). 

  • No update of the overall number of mobile web traffic or absolute number - but rather the distribution between channels.

Mobile Web Traffic insights

The availability of Mobile Web Traffic data continues to grow across our toolset. Similarweb is currently the only platform that provides an accurate view of mobile web traffic across Organic Search and Paid Search channels.

Use the filters in the upper right of the Similarweb solution page to select the Mobile Web traffic filter.

API Impact

Note that this API endpoint will be updated with the new release to allow users to pull the new Mobile Web Marketing Channels data from January 2020. 

Any customers pulling data from this endpoint should be aware that the data will be changed and overridden.

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