Mobile web traffic reflects browsing activity on mobile web devices. Similarweb provides mobile web data for key metrics across marketing channels.

What is the value of mobile web traffic data?

Understanding how much of your web traffic is coming from mobile is vital to ensure that your digital marketing strategy is optimized for users visiting your website across devices. 

  • Mobile usage is growing: Mobile usage has been on the rise over the past decade, and in many cases, it has surpassed desktop usage. If your website or digital content is not optimized for mobile devices, you could be missing out on a significant portion of your potential audience.
  • User behavior varies by device: Users behave differently when accessing websites and content on mobile devices compared to desktop. Understanding how much of your traffic is coming from mobile devices can help you identify whether you need to make adjustments to your website or digital content to better serve mobile users.

Mobile web data and insights will allow you to uncover strategic opportunities and gaps in your digital marketing strategy. 

Where can I find mobile web data on the Similarweb platform?

The availability of Mobile Web Traffic data continues to grow across our toolset. Similarweb is currently the only platform that provides an accurate view of mobile web traffic across Organic Search and Paid Search channels.

Use the filters in the upper right filter bar to select the mobile web traffic filter and view mobile web estimations. 



Q: Do website visits on tablets count as desktop or mobile web?

A: Website visits on tablets count as mobile web.

Q: Do visits on a laptop count as desktop or mobile?

A: Website visits on a laptop count as desktop.

Q: Does Similarweb track activity within an app? Is this included in Mobile Web traffic estimations?

Similarweb Mobile Web traffic insights show activity within a mobile web browser. User behavior and activity fully contained within the app is not currently measured. This means that if a user opened a link within the Instagram app, for example, this traffic would not be detected as a mobile web visit. However, if a user clicked a link within Instagram that then opened their mobile device browser (like Safari or Chrome), we would be able to detect that mobile web traffic.

Q: Is voice-to-text counted in Similarweb's mobile web data?

A: If you ask Siri a question (or Google voice-to-text) and then click a link that brings you to a website with the answer, then it will count as a mobile web visit.


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