Find Website Keywords

1. Enter the primary website. Either view and analyze the keyword results for this website individually or click ‘+ Add’ to compare up to four more sites.
   
   
   
2. Using the filters in the upper right, change the time frame so you can view a specific month or the last 28 days to get the most recent perspective on keyword performance.
   
   Also view period-over-period change to track performance trends over different time frames.
   
3. Select a specific country filter as well as the device type you which to analyze: desktop, mobile or all traffic.
   
   The All Traffic view provides the combined keyword coverage across both desktop and mobile, giving you a holistic understanding of the keyword landscape for the selected website/s.   

   

4. When comparing websites, use the preset Competitive Filters to get quick access to views of keyword opportunities, losses, wins, high competition and overlapping keywords. Use the filters to refine your search, according to your research needs.

5. When comparing websites, use the Competitive Clicks Share to understand the traffic share distribution of keywords amongst your chosen competitors.

6. Did you Know? You can also input any longer form URL and select the type of URL structure you want to search for keywords across - helping you refine your keyword search to specific website pages: 
   • Domain: If user enters url with domain ending (e.g. https://www.nike.com/ ), input type will be set as Domain
   • Exact URL
   • Prefix: If the user inputs a url that continues after the domain, input type will be set to Prefix 
   • Subdomain: If the user inputs a url that includes a subdomain, but ends in a domain ending (e.g. fr.nike.com/ or http://support.website.org), input type will be set to subdomain
     
     This also works when comparing websites, so you could compare 5 specific blog pages, product pages or pricing pages of your closest 5 competitors to reveal the keywords they are optimizing for.

Using the Keyword Filters

• Include/Exclude Keywords, Keyword Lists and URLs: Fine-tune your research with filters to include/exclude specific keywords, keyword lists or URLs, enabling you to pinpoint the SEO entities you want to prioritize and analyze in more detail.

• Branded vs Non-Branded:
  • Branded keywords include any query via a search engine that includes the company's name, business, or brand.
  • Non-Branded Keywords: are keywords that do not include the name of the company, business, or brand.

• Clicks Change: The clicks change filter delivers in-depth insights into the conversion of each keyword, including: Trending, Detrending, Lost clicks, and New clicks.

These filters allow you to properly understand keyword efficacy of the selected websites by identifying keyword trends, anticipating keyword shifts, recovering lost keyword opportunities and seizing new keyword possibilities.  

The preset Competitive Keyword filters automatically highlight keyword opportunities, keyword wins and losses, and highly competitive keywords.  

When conducting a competitive analysis, specifically of search traffic, it's important to understand everything you can about the keywords driving traffic to your competitive set.

By applying the Competitive Traffic filter to a list of keywords or keyword phrases, Content Managers, Paid Search teams, and SEO managers can gain insights to help them optimize keywords, landing pages, and site content.

• Opportunities: Show non-branded keywords that the primary site traffic share is between 1% to 20% and volume > 10
• Losses: Show keywords that the primary site traffic share is lower than the traffic share of all the other competitors and greater than 0% and volume > 10
• Wins: Show keywords that the primary site traffic share is greater than the traffic share of all the other competitors and greater than 0% and volume > 10
• Highly Competitive: Show keywords that the primary site traffic share is between 20% and 60% and volume > 10
• Overlapping: Show keywords that the primary site traffic share is between 1% and 99%

Accessing Total, Organic & Paid Traffic Keyword Insights

Depending on the types of Keywords you want to search for,  the Keywords tool allows you to easily switch between a Total, Organic and Paid view of the keywords for your selected websites. 

Viewing Website Keywords in the the Total Traffic tab gives you the combined organic and paid traffic insights for the keywords found, whilst the Organic Traffic and Paid Traffic tabs provide a view of  keywords generating either organic or paid traffic to the chosen websites. 

The Paid Traffic data set gives marketers the complete picture of the SERP, enabling you to to:

• Jump on trends by monitoring keywords driving clicks within the last 28 days
• Allocate budgets strategically by revealing holistic paid and organic opportunities
• Replicate competitor strategies, by uncovering which keywords are driving clicks for them
• Assess your competitive landscape before bidding, by understanding the competitive index for every keyword

Paid Website Keywords also includes a new metric - Competition. This Google Ads metric indicates the competitiveness of ad placement for each keyword, helping users gauge the level of competition and adjust their bidding strategies accordingly.

Key Metrics & Insights

Find Website Keywords 2.0:

Using the Keyword Filters

• Paid and Organic Keyword:

• • Organic: Keyword used to attract free traffic through search engine optimization (SEO).
  • Paid: Keyword used to attract paid traffic through search engine marketing (SEM)
• Branded and Non-Branded Keywords:
  • Branded Keywords: Any query via a search engine that includes the company's name, business, or brand. 
  • Non-Branded Keywords: Keywords that do not include the name of the company, business, or brand.

   Note: We do not have the Branded/Non-branded breakdown for subdomains.

• Search Engines: Google, Yahoo, Yandex, and Duckduckgo, etc.

• Search Types: Regular Search, News Search, Image Search, Video Search.

• Any Volume: Enter a range to filter by search volume.

• Any CPC: Enter a range to filter by price.

• SERP Features: Filter by SERP Features, including videos, tweets, featured snippets, recipes, etc.
• Competitive Traffic Filters:

• • Keyword Opportunities: Find keywords that your competitors are getting traffic for.
  • Keyword Losses: Find keywords that you are pursuing, but losing to your competitors.
  • Keyword Wins: Find keywords that are driving the majority of traffic to you and less to your competitors.
  • Highly Competitive Keywords: Find keywords that both you and your competitors are competing for.

• Topic: Topics are keyword phrases that are most commonly found in search queries for the analyzed site. Available topics are determined by those who have the highest traffic share.

    Tip: With the Topic filter, you can surface keyword phrases driving traffic to the analyzed site, and then apply other powerful search keyword filters available on this page.

• Keyword Difficulty: A measure of how difficult it would be to rank on the top results for a keyword.

• Keyword Search Intent: Understand the intent behind users' search queries.

• Newly Discovered: Search terms that did not appear in previous months.

• Trending terms: Search terms with a significant rise in traffic since the prior month.

• Question queries: Question search terms, often starting with who, what, when, why, or can.

Key Metrics & Insights

• Search Terms: Words searched for by users in search engines that drove traffic to the analyzed site.
• Total Traffic Share: Percentage of search traffic sent by this keyword to the analyzed websites.
• SERP Features: Search Engine Results Page (SERP) features identified for the keyword, broken down by those the website did and did not rank for.

    Tip: You can optimize your content to try and rank for a certain SERP feature your website or your competitor's website is not ranking for.

• Competitive Traffic Share: Distribution of traffic between the analyzed websites.
• Organic vs Paid: Distribution of organic traffic (visits to your website as a result of unpaid "organic" search results) versus paid traffic (visits to your website after you have paid for advertising promotions).
• Volume: Average number of monthly searches for the analyzed keyword(s) in Google (over the last 12 months).

   Note: Sorting available only under 10K results. The Volume filter is disabled when there are more than 50K results. Try adding other filters first.

• CPC: Estimated price that advertisers pay to buy an ad in Google Adwords triggered by the keyword, in the selected country (from the past 30 days).

    Note: The CPC filter is disabled when there are more than 50K results. Try adding other filters first.

• Position: URL’s organic position on Google's Search Engine Results Pages (SERP) (over the time period selected).
• URL: Most recent URL displayed in organic Google search results in the selected country (over the last 30 days).