A branded keyword is a keyword or search term that includes a brand or product name or a variation of it.
For example, If a user types “Similarweb Analytics Tool” in the search field, this counts as a branded keyword. The searcher isn’t interested in any random analytics tool but intends to find a defined brand. Brand searches are among the most important keywords in your marketing strategy.
If the keyword is included in the domain name, this will be counted as a branded keyword.
Alternative spelling detection
Our algorithm checks for spelling mistakes and other languages, and determines if these keywords send significant traffic to the main domain of a website.
For example, "wallmart" sends significant traffic to walmart.com. Therefore, this misspelling is considered a branded keyword to walmart.com.
We also detect terms related to the brand and identify if they send significant traffic to the main pages of a site.
For example, we pick up "itunes" and "iphone" because they are brand-related terms that send significant traffic to apple.com.