1. Similarweb Knowledge Center
  2. Glossary
  3. P

Pages Per Visit

Pages/Visit shows you the average number of pages visitors view on a site within a session.

Calculation

Similarweb calculates Pages/Visit by dividing the total number of page views by the total number of visits.

Usage

For most websites, the goal is to keep users engaged, nurture their interest, and encourage them to take the next step. Use this metric to understand how likely are users to complete the website goal (page views, purchase, etc.).

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