Pages Per Visit

 Location: Website Analysis > Website Performance > Traffic & Engagements > Marketing Channels

Website Category Analysis > Category Performance > Category Share > Top Websites

Workspace > 'Select or Create an Arena' >Strategic Overview 

Definition

Pages/Visit shows you the average number of pages visitors view on a site within a session.

Calculation

SimilarWeb calculates Pages/Visit by dividing the total number of page views by the total number of visits.

Using this metric

For most websites, the goal is to keep users engaged, nurture their interest, and encourage them to take the next step. Use this metric to understand how likely are users to complete the website goal (page views, purchase etc.).