Location: Website Analysis > Website Performance > Traffic & Engagements > Marketing Channels
Website Category Analysis > Category Performance > Category Share > Top Websites
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Pages/Visit shows you the average number of pages visitors view on a site within a session.
SimilarWeb calculates Pages/Visit by dividing the total number of page views by the total number of visits.
Using this metric
For most websites, the goal is to keep users engaged, nurture their interest, and encourage them to take the next step. Use this metric to understand how likely are users to complete the website goal (page views, purchase etc.).