A pageview is a request to load (or reload) a single page of a website. This metric represents any change in URL within the domain, unique or not, within a visit.


A visit ends after 30 minutes of inactivity on a page.

For example, if a user refreshes a page within the same visit, it will be counted as another pageview.


On Similarweb, we present the average number of pageviews across all pages within a site over the analyzed period of time.

You can find this metric within Website Analysis > Traffic and Engagement.


Analyzing a site's pageviews gives you a better understanding of how visitors interact with the pages on a site or app.

For more information on how to utilize this metric in your competitive analysis, visit How to See Your Competitors’ Pageviews and Benchmark Against Them.

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