Total visits is the sum of visits to a website. This foundational metric measures website traffic and provides insight into a website’s reach.
Similarweb calculates a visit (session) for a website when a visitor accesses one or more pages. Subsequent pageviews are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. A new session will also start at midnight.
Total visits data is one of the foundational metrics when it comes to measuring a website’s digital performance. This data provides valuable insights into a company's online presence and helps inform data-driven decision-making for website optimization and marketing efforts.
Use Total visits to:
Analyze website traffic: Total visits data provides a snapshot of the website's reach, allowing companies to track their traffic growth and monitor their online visibility.
Understand the overall number of interactions with a website: This shows how many potential opportunities a website has to ensure that visitors complete the customer journey.
Make data-driven decisions: Total visits data can provide valuable insights for decision-making, such as determining the optimal time to launch new products, adjusting prices, or redesigning a website.
Monitor competition: Compare your total visit numbers against your competitors to benchmark your website performance.