Total visits is the sum of visits to a website. This foundational metric measures website traffic and provides insight into a website’s reach.

Total websites visits


Similarweb calculates a visit (session) for a website when a visitor accesses one or more pages. Subsequent pageviews are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. A new session will also start at midnight.

Using this metric

Total visits data is one of the foundational metrics when it comes to measuring a website’s digital performance. This data provides valuable insights into a company's online presence and helps inform data-driven decision-making for website optimization and marketing efforts.

Use Total visits to:

  • Analyze website traffic: Total visits data provides a snapshot of the website's reach, allowing companies to track their traffic growth and monitor their online visibility.

  • Understand the overall number of interactions with a website: This shows how many potential opportunities a website has to ensure that visitors complete the customer journey.

  • Make data-driven decisions: Total visits data can provide valuable insights for decision-making, such as determining the optimal time to launch new products, adjusting prices, or redesigning a website.

  • Monitor competition: Compare your total visit numbers against your competitors to benchmark your website performance.


The Total visits metric is located in several modules across the Similarweb platform, including the Competitive Research module and Market Analysis. Check it out!

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