Total Visits is the sum of all visits to the analyzed domain, within the country and time period analyzed.


Similarweb calculates a visit (session) for a website if a visitor accesses one or more pages. Subsequent page views are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. A new session will also start at midnight.

Using this metric

Use Total Visits to understand the overall number of interactions with a website. Total Visits shows how many opportunities in total a website has to ensure that visitors complete the customer journey.

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