Welcome to Similarweb's App Intelligence – your all-in-one solution for unlocking your competitor and market performance of the mobile app ecosystem.
With visibility into over 4 million iOS and Android apps in 58 countries, you’ll gain a complete view of mobile activity—from store performance to in-app user behavior and everything in between.
Here’s what you can do with App Intelligence:
- Benchmark cross-funnel performance across regions, from acquisition to retention.
- Measure and compare your app’s total market share.
- Understand engagement trends such as active users, sessions, and retention.
- Explore user demographics, interests, and regional trends to refine targeting.
- See how user behavior differs and correlates across web and app experiences.
- And so much more!
Platform Menu Navigation
App Intelligence provides a broad range of insights. Explore below to find out what each report of the platform can show you.
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Overview: This report gives you a one-month snapshot of key data points along the activation funnel from Downloads to Ratings and Monthly Active Users. It’s a great starting point in the competitor analysis journey. Store Downloads: This report gives you the total number of downloads from the app store during the selected time period and country. Rankings: This report shows you your app’s position in the app store charts, categorized by type (e.g., top-free, top-paid), country, device (iOS/Android), and app category. Ratings: The average star rating of the app in each country, based on user feedback from the app store, as well as the total number of individual user ratings submitted for the app. Usage & Engagement: This report contains behavioural metrics such as DAU, WAU, MAU, Daily Stickiness, and key Session metrics for the analyzed app. User Retention: This report provides the percentage of new users who continue to use the app after a certain time period (e.g., day 1, day 7, day 30). Audience Insights: This report provides information on the app user demographics breakdown, including gender and age groups. It also highlights how likely users of one app are to also use another app, based on shared user behavior over time. Top Charts: Use this report to check out the top performing apps in either Apple’s App Store or Google’s Play Store. |
Starter Pack of Knowledge
- Explore our blog for interesting and insightful content around apps!
- How-to Guides for App Intelligence Reports
- Release announcement for App Intelligence
- Country coverage map
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