Welcome to Similarweb’s App Intelligence, your all-in-one view into mobile app performance. With coverage of millions of iOS and Android apps across many countries, App Intelligence lets you benchmark against competitors, analyze your market, and grow your app.
Whether you’re looking to grow your own app or keeping an eye on competitors and market trends, you’ll gain a holistic view of any mobile app activity, from store performance, to user behavior, revenue, demographic trends and more.
What You Can Do with App Intelligence
- Competitive Benchmarking: compare store performance, engagement, and revenue across competitors, devices, regions and timeframes
- Market Analysis: Size markets, track new players, and spot opportunities in up to 58 countries
- Web + App Analysis: Understand total market share and see how user journeys differ across platforms
- App Development: Build a winning app roadmap using Reviews Analysis to surface actionable insights
- App Marketing: View competitor user demographics and interests to discover untapped audiences and find new partnerships
- SDK Intelligence: Reveal any app’s full tech-stack to fuel lead generation and guide smarter vendor integrations
- Growth Drivers: Quickly see which competitor app updates triggered growth spikes or drops
Platform Modules
Here’s a quick view of the main modules in App Intelligence (click to jump to each section’s docs.)
Overview: a snapshot of your app’s key metrics over the past month: store downloads, ranking, ratings, reviews, MAU/DAU, and more.
Store Downloads: Unique downloads during your selected time period and country.
Rankings: Store-chart performance (top-free, top-grossing/paid), across categories, devices, and geographies.
Ratings: star ratings breakdown by country; track average rating trends and total number of ratings over time.
Reviews: AI-powered review analysis: review volume, sentiment distribution, topic categorization (e.g. UX, stability, pricing), reply-rate, trend over time; keyword search through actual user reviews.
Usage & Sessions: behavioral metrics like MAU, WAU, DAU, daily stickiness, sessions per user, average session time, total session time; plus usage and session trends over time.
Technographics: SDK and technology footprint: number of SDKs integrated, their type (analytics, attribution, dev tools, payment, etc.), and prevalence across apps.
Revenue: revenue metrics including monthly average revenue, total revenue, monthly ARPU; plus revenue trends over time.
User Retention: retention rate (e.g. what share of new users return), plus historical retention curves (day 1, day 7, day 14, day 30, etc.).
Audience Insights: demographics (age, gender), demographic trends over time, and user-interest & affinity data (top categories, other apps used, distribution by publisher/category).
Key Use Cases Per Module
| Module | Key Use Cases |
| Store Downloads |
Understand growth or decline in acquisition Compare download volume across countries or time periods |
| Rankings |
Monitor app visibility and competitiveness in app-store charts Detect shifts when you change marketing/UA strategy |
| Ratings/Reviews |
Gauge user sentiment Spot recurring pain points (e.g. UX, bugs or pricing) Monitor rating improvements after updates |
| Usage/Sessions | Evaluate app adoption and stickiness: see how many users stay active, how often they use the app and how usage changes after feature releases |
| Technographics |
Understand what SDKs (analytics, ad-tech, payments, etc.) competitors use Useful for competitive benchmarking, lead generation, tech stack audits and compliance checks |
| Revenue |
Estimate monetization performance Compare ARPU across apps/markets Monitor revenue drop or growth |
| User Retention |
Assess user loyalty and churn Benchmark retention against category averages |
| Audience Insights |
Refine campaign targeting (age/gender), Explore potential cross-app user segments Identify high-affinity apps and categories to partner with |
Getting Started
- Select single or unified apps (see the combined performance across Android and iOS without needing to switch) -
- For the selected app, when you hover on the app itself you can see the Top Countries. This can help you prioritize the regions to focus on for your market analysis.
- Go to the Overview module: get a 30-day snapshot of key metrics and identify what stands out (e.g. a drop in downloads, spike in reviews, retention dip)
- Then pick a focus: store performance (Store Downloads + Rankings), engagement (Usage & Sessions + Retention), or monetization (Revenue + Audience Insights)
- Use the comparison tools to benchmark against competitors or category averages
- Dive into Reviews and Audience Insights for qualitative feedback and demographic context
- Combine metrics across modules to form a full picture — e.g. low ranking but high sessions may indicate strong organic retention despite visibility challenges
What’s Next?
- Explore our detailed how-to guides for each individual module within App Intelligence
- Check out sample use cases and best practices based on your goals, e.g. competitor analysis, retention, revenue analysis
- Subscribe to our blog for regular insights on mobile market trends, data analysis tips and new feature releases
Comments
Article is closed for comments.