Using App Performance

The App Performance Overview allows you to review the main key data insights along the activation funnel, from downloads through to usage and engagement. With this overview report, you can spot high level areas of improvement or competitive gaps; a great starting point in your app analysis journey.

What is the Value?

The App Performance page provides several key performance indicators for the analyzed app or apps:

• Track the rank of selected apps in their respective categories, and whether it’s rising or falling
• Understand the store downloads and see whether or not it's trending
• See how well an app is rated and gauge the sentiment of their reviews, whether they are shifting positively or negatively 
• Benchmark an app's performance against competing apps to identify strengths and weaknesses
• Quickly assess the full funnel, from acquisition to engagement and satisfaction, all in one view

How to use the feature 

The App Performance Overview is designed to help you understand an app’s position in the market and evaluate how users engage with it over time. Below are the key metrics of the report and how each can be used:

Downloads

Shows estimated app store installs over time. You can use it to:

• Identify acquisition trends (growth, stagnation, or decline)
• Evaluate the impact of marketing campaigns, seasonality, promotions, or competitor moves
• Compare market traction across competitors

Rankings

Shows the app’s ranking position within its category or in the overall app store. You can use it to:

• Check visibility within the app store
• Understand whether an app is gaining momentum or losing share
• Spot shifts in category competition or user interest

Ratings

Displays the average user rating and rating trends over time. You can use it to:

• Gauge overall user satisfaction
• Identify rating drops that might signal product issues, bugs, or UX challenges
• Benchmark rating quality against competitors

Analyzed Reviews

Breaks down review sentiment and themes. You can use it to:

• Understand user feedback and recurring complaints or praises
• Identify feature gaps, performance issues, or opportunities for improvement
• Track how sentiment changes after updates, feature releases or incidents

MAU (Monthly Active Users)

Shows how many users actively use the app each month. You can use it to:

• Measure retention and overall engagement
• Validate whether an app is successfully converting installs into active users
• Compare engagement levels between competitors or against category norms

Daily Stickiness

Measures how consistently users return to the app (DAU/MAU ratio). You can use it to:

• Understand how habit-forming an app is
• Evaluate user loyalty and how engaged they are over time
• Compare stickiness across similar apps to identify best-in-class behavior

Revenue 

Shows estimated in-app revenue and revenue trends over time. You can use it to:

• Identify spikes or drops tied to pricing changes, feature releases or seasonality
• Compare app revenue across competitors or markets
• Understand whether growth is driven by acquisition, engagement, or improved revenue per user

Where to find it:

1. Go to the App Intelligence app 
2. Search for any app from the homepage which will take you to the App Performance Overview (The report is also the first option in the menu to the left)
3. Click on the blue button next to ‘select app’ to add up to four other apps for benchmarking

3. Use the filters in the upper right to select the country and time period you want to analyze

FAQs

1. What is the App Performance Overview?

It’s a high-level dashboard that shows how an app performs across the full funnel from downloads, rankings, ratings, reviews and engagement to revenue, helping you quickly spot strengths, weaknesses, and competitive gaps

2. What can I learn from this page?

You can see whether an app is growing or declining, how visible it is in the app stores, how users rate and review it, how actively users engage with it, and how much revenue it makes

3. How does the App Performance Overview help with competitive analysis?

The Overview lets you benchmark any app against competitors across acquisition, engagement, satisfaction, and revenue, making it easy to identify where each app leads or lags.

4. When should I use the App Performance Overview?

Use it as your starting point when analyzing an app before diving deeper into specific modules. It surfaces high-level patterns and shows you where deeper investigation is needed.

5. How does this view help me make decisions?

By seeing all core KPIs in one place, you can quickly understand key performance drivers, see the impact of product updates, and prioritize actions based on where the funnel is strong or weak.