Sector Heatmaps

Enter sector heatmaps to understand traffic trends and quickly identify patterns across desired markets.

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What is the value?

Heatmaps offer quick insights into industry dynamics and growth trends, helping investors track industry health and make strategic decisions. They provide a clear view of the competitive landscape, highlighting potential opportunities and risks. With 3 years of historical data, bi-weekly updates, and metrics on total and unique visits, heatmaps can be viewed globally or by region.

 

Want to learn more about how investors use heatmaps on Stock Intelligence? Read about it here.

 

How to use Sector Heatmaps

1. Navigate to Similarweb Stock Intelligence > Sectors > Sector Heatmaps
2. Establish the parameters for your analysis
   1. You can select Total Visits or Unique Visits globally or for specific regions, with either biweekly or monthly granularity
3. Select a sector to analyze
   
   Note: Expand a sector to analyze the specific industries making up that sector
4. Export the data - Download the data to Excel for continued offline analysis

 

FAQs

1. How much historical data can I view in Heatmaps? 
   You can view up to 3 years of historical data
   
   
2. How is the the trend element calculated?
   When calculating trends, it's important to distinguish between YoY growth and the comparison of the latest trends (last 4 weeks vs. last 12 weeks). We assess trends by comparing 4-week and 12-week visit averages. We set thresholds to categorize these trends: • An increase> 2% is labeled as "Rising" • An increase> 7% is labeled as "Spiking" • Within ±2% is labeled as "Steady" • A decrease > 2% is labeled as "Falling" • A decrease > 7% is labeled as "Plummeting"
   
   
3. How often is the data refreshed?
   The data is refreshed every two weeks, in line with the Sector Analysis data update schedule.