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Location: Engagement Rates can be for both website and mobile app modules.
Description: Engagement rate refers to all metrics that measure visitor engagement to a given website or mobile app. To learn more about how you can calculate engagement rate effectively, check out this blog post.
Engagement metrics for websites:
- Average Visit Duration
- Average Page / Visit
- Bounce Rate
Engagement metrics for mobile apps:
- Current Installs
- Total downloads
- Daily Active Users
- Active App Users
- Usage Time
- Usage Rank (by country and App Store Category)