Engagement Rate

Location:  Engagement Rates can be for both website and mobile app modules.

Description:  Engagement rate refers to all metrics that measure visitor engagement to a given website or mobile app.  To learn more about how you can calculate engagement rate effectively, check out this blog post.

Engagement metrics for websites:

  • Average Visit Duration
  • Average Page / Visit
  • Bounce Rate

Engagement metrics for mobile apps:

  • Current Installs
  • Total downloads
  • Daily Active Users
  • Active App Users
  • Usage Time 
  • Usage Rank (by country and App Store Category)
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