Engagement Rate

Engagement rate refers to all metrics that measure visitor engagement to a given website or mobile app.

Engagement metrics for websites:

  • Average Visit Duration: Average time on a site for the selected time period.

  • Average Page/Visit: Average pages per visit for the selected time period.

  • Bounce Rate: Average percentage of users who view only one page before leaving the website for the selected time period.

Engagement metrics for mobile apps:

  • Install Penetration: Percentage of devices in the defined market with the app installed (Average).

  • Downloads: App downloads from the store (Sum).

  • Daily Active Users: Unique Daily Active Users (Average).

  • Monthly Active Users: Unique Monthly Active Users (BETA) (Average).

To learn more about how you can calculate engagement rate effectively, see our blog post How to Calculate Engagement Rate Effectively.

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