View app engagement metrics to delve into the behavior of any app's active user base with the app Engagement tool.

What is the value?

App Engagement is a high-quality group of metrics for audience analysis and behaviors, including usage habits, user lifespan, and overall user engagement for the analyzed app.

Engagement rates are an indicator of how well your app meets user expectations after they download and use the app and over time. Retention is often dependent on the value your customers find in your service, and one way to measure that is with engagement insights.

Gain a complete understanding of an app's performance and strength and compare engagement with publicly reported KPIs with app Engagement insights.

How to use app Engagement

To analyze and compare app engagement metrics for up to five apps, follow these steps:

  1. Within the Competitive Research module, go to App Analysis.

  2. Under the Usage section, find the Engagement page.

In the Engagement overview chart, you'll find an average per metric, per app, over the selected time period. With this side-by-side comparison, you can easily identify which apps are winning across engagement metrics.

Scroll down to the Engagement over time graph to view the monthly performance of the analyzed app(s) per each engagement metric over the selected time period.

App_Engagement_Overtime.png

Key metrics & insights:

  • Sessions Per User, Avg. Session Time, Total Session Time. To learn more about these metrics, visit Session (Apps).

Note: If analyzing an iOS app, you will see only Monthly Active Users data.

Additional Resources

For more on measuring active users, read our blog post, "Why Daily Active Users Matter and How To Boost User Engagement."

Feature Location

Try it now! App Analysis > Enter an app and go to Engagement.

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