Description: The compare button can be found in the research section of Website Analysis once you input a site to analyze.
Compare allows a side-by-side comparison of different websites, with up to 4 additional websites or apps.
Use Case: The compare tool or button will allow any user to compare their site or the selected site with a competitive set. This will transform the research section into a fully competitive landscape to understand the different traffic channels receiving traffic for all sites and help identify different strategies through the channel modules.
For instance, deep dive into one of the marketing channels to see how a competitor is receiving referral traffic, organic search traffic or paid search traffic. If we were to look at incoming referral traffic, this could identify the relationship with existing affiliates or partners, the traffic split between those partners, and how closely related each partner is regarding competitive traffic.